The purposes of Southern Regional Project S-48 were to study: (1) educational and vocational goals of rural teenagers; (2) educational and vocational goals that parents hope their teenagers have for themselves; and (3) comparison of above points. Data were obtained from a sample of 388 ninth and tenth graders and their parents selected from 10 schools in 3 geographical areas (East, Middle, and West) in Tennessee. The students were selected on the basis of rural residence and residence in the same dwelling as both parents. The interviewing procedure involved 3 questionnaires for the sample. It was found that expected length of schooling was significantly associated with level of living (LOL) for Tennessee boys and girls and their mothers and fathers. The financial help expected by boys and the expectation of parents for giving financial help to sons and daughters for schooling was also related to LOL. However, boys from all levels tended to expect more financial help than parents expected to give (girls anticipated less). More youths in the high LOL group expected to graduate from college and to continue professional study; their parents encouraged this expectation. The data of the study indicate the imporatnce of level of living as related to the educational and vocational plan of rural youth in Tennessee. Tables and copies of the questionnaire and information sheets used are appended. (CM)