A knowledge test covering subject matter of the Beginning Sewing TV series was sent to 344 registrants following the series, to measure the program effectiveness. Although the response was small (38%), characteristics of the viewers were identified: median age of 44.1 years; married for 21.3 years, family size of 3.8, completion of an average of 12.2 years of school, and less than one-third belonging to an extension division. The majority of viewers obtained notification of the series from newspapers and the extension newsletter. Other findings showed that almost three quarters of the women had sewn before, the mean number of programs viewed was 3.7, and few viewers attended supplementary extension classes. Respondents were generally favorably impressed with the series, found the information packets helpful, and increased their knowledge of sewing. Those viewing more programs had higher scores, but no relationship was found between age groups (those under 20 to 45 years and 46 years+). (The appendixes include the knowledge test, letter of introduction, and registrant data.) (pt)