The following advantages of individualized reading are discussed: (1) a wide and varied selection of good children's literature may be used; (2) instruction may be adjusted to the child's interests, rate, skill needs, and optimal mode of perceptual learning; (3) best use of learning time is possible while all children are meaningfully engaged; (4) the individual conference provides personal interaction which has special a"peal for many children; and (5) children seem to develop more favorable attitudes, so they usually read more books. The disadvantages of individualized reading include: (1) a large number of books is required; (2) some children have difficulty in self-selection; (3) there is no opportunity for readiness; (4) vocabulary, concepts, and skills are not systematically presented or repeated; (5) the teacher must be highly competent in identifying reading skills and in managing time; (6) some children require more definite structure and experience in group interaction; and (7) there is a danger that children will not read enough different types of books to broaden their literary interests. References to substantiating research are included in a 62-item bibliography. (CM)