Increasing complexity of duties and increasing needs for funds require college presidents to relinquish primary fund raising roles to college development offices and development officers. Development, a process which must involve the entire college community, consists of defining the educational philosophy of an institution and seeking funds to implement this philosophy. Educational philosophy and policy are the domain of the faculty, while the role of the development officer is to inspire and organize the raising of funds. The inspirational role is most important and consists of instilling in business men and the community a sympathetic understanding of and involvement in the goals and aspirations of the institution. (TT)