A SIX WEEK MULTINATIONAL SEMINAR ON THE BROADCAST MEDIA AND EDUCATIONAL BROADCASTING WAS HELD IN 1962 BY BRANDEIS UNIVERSITY. PARTICIPANTS (28 BROADCASTERS FROM 16 COUNTRIES) HAD BEEN CHOSEN ON THREE LEVELS OF EXPERIENCE WITH TELEVISION. INTENSIVE INTERVIEWS, SEMINAR OBSERVATIONS, BEFORE AND AFTER QUESTIONNAIRES FOR PARTICIPANTS AND A COMPARISON GROUP, AND FOLLOWUP INTERVIEWS ABOUT A YEAR LATER WITH THE PARTICIPANTS AND THE CONTROLS, WERE USED TO ASSESS THE EFFECTIVENESS AND IMPACT OF THE SEMINAR AND TO IDENTIFY ITS MAJOR STRENGTHS AND WEAKNESSES. FINDINGS WERE OBTAINED AND RECOMMENDATIONS MADE RELATING TO (1) PARTICIPANT REACTIONS TO THE PROFESSIONAL, PERSONAL, AND SOCIAL ASPECTS OF THE SEMINAR, (2) THE IMPACT OF THE SEMINAR ON PROFESSIONAL ACTIVITIES, (3) ATTITUDES TOWARD BROADCASTING, THE AMERICAN BROADCAST INDUSTRY, AND AMERICA IN GENERAL, (4) DIFFERENCES IN EDUCATIONAL MOTIVATION (NARROWLY PROFESSIONAL VERSUS MORE GENERAL) AND SEMINAR IMPACT BETWEEN THOSE SHOWING MUCH OR LITTLE CHANGE (HIGH VERSUS LOW DIFFERENTIATORS) IN THEIR IMAGE OF AMERICA, AND BETWEEN EUROPEAN AND NON EUROPEAN PARTICIPANTS. (THE DOCUMENT INCLUDES A QUESTIONNAIRE AND 36 TABLES.) (LY)