A STUDY WAS MADE OF THE VARIOUS FACTORS WHICH CAUSE THE FAILURE OF SCHOOL REORGANIZATION PROPOSALS TO WIN POPULAR SUPPORT. SIX CITIES WERE SELECTED. A RANDOM SAMPLE OF 3,000 RESIDENTS AND A MATCHED SAMPLE OF 630 PUBLIC OFFICIALS WERE INTERVIEWED. DATA WERE GATHERED FROM RESIDENTS AND OFFICIALS ON THEIR (1) LEVEL OF KNOWLEDGE OF SCHOOLS, (2) LEVEL OF PARTICIPATION, (3) SCHOOL EVALUATIONS, (4) VIEWS ON TAXES AND SUPPORT OF SCHOOLS, (5) VIEWS ON REORGANIZATION OF SCHOOL DISTRICTS, AND (6) VIEWS OF PUBLIC OFFICIALS. A RELATIONSHIP BETWEEN THE SIZE OF THE AREA AND THE DEGREE OF RESISTANCE TO CHANGE WAS FOUND SIGNIFICANT. THE GENERAL FINDINGS INDICATED THAT ANY EFFORT TOWARD REORGANIZATION SHOULD BE FOCUSED ON THE SUBURBAN AREAS. (RS)