PRESS TREATMENTS OF CERTAIN EVENTS INVOLVING COMMUNICATION TECHNOLOGIES IN EDUCATION WERE EXAMINED. STUDY EFFORT CENTERED ON THE U.S. DAILY PRESS COVERAGE OF THE 1961 NATIONAL EDUCATION ASSOCIATION CONVENTION, A TOTAL OF 193 NEWSPAPER STORIES. FROM THE STANDPOINT OF "TECHNOLOGICAL" PRESS COVERAGE, THE DOMINATING ISSUE (OR THEME) WAS THE MAN-MACHINE CONFLICT. TAKING THE FORM OF "TEACHERS VERSUS THE TEACHING MACHINES," THIS ISSUE MONOPOLIZED ALL FRONT-PAGE SPACE DEVOTED TO THE SUBJECT OF COMMUNICATION TECHNOLOGIES, AND COLORED ALL RELEVANT HEADLINES. CONVENTION ANNOUNCEMENTS AND DISCUSSIONS OF NEW ELECTRONIC INNOVATIONS AND TECHNIQUES COMPOSED A MINOR BUT SIGNIFICANT THEME OF THE PRESS COVERAGE. THE SIGNIFICANCE OF THE STUDY RESTED UPON AN INQUIRY INTO THE OPERATION OF GENERAL PROCESSES UNDER CERTAIN SPECIFIC CONDITIONS. LITTLE GENERALIZATION OF THE RESULTS WAS ATTEMPTED. (JH)