Objectives: To place Smart Snacks in vending machines and determine if different sales strategies affect "Smart Snack" selection. Participants: University students living in resident halls. Methods: Vending machines included 50% "Smart Snacks" and 50% non compliant snacks. Three sales strategies targeted student selection of "Smart Snacks": Reduced price, signage, and nutrition education activities. Three-way ANOVA was used for analysis. Results: There was a statistically significant three-way interaction on snack selection between sales strategy, study period, and snack type, F(4, 77) = 3.33, P = 0.01. There were no statistically significant simple two-way interaction between study period and sales strategy for either "Smart Snack," F(1, 77) = 1.62, P = 0.18, or NC snack types, F(1, 77) = 2.02, P = 0.07. Conclusions: Sales strategies did not affect "Smart Snack" selections. Advocates for healthier snacks in vending machines can align with "university administrations to establish nutrient guidelines."