As concern for student wellness permeates into educational objectives, educators require high-quality tools to better understand wellness. A content analysis of a representative sample of the Annual Education Results Reports from Alberta public school divisions revealed patterns in the framing of student wellness through the five wellness domains outlined in the Alberta K-12 Student Wellness Framework (Alberta Education, 2009). Three key discoveries were highlighted: Most wellness language focused on emotional and social wellness, physical wellness was underrepresented, and ambiguity characterized a significant portion of wellness mentions. We applied a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to our results, which revealed opportunities for improvement regarding how educators speak about, address, and measure issues of student wellness. Creating a new assurance category for student wellness arose as a significant opportunity.