This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…

As a derivative of the core concept of literacy, food literacy can similarly either empower or disempower people. For example, the meaning of food literacy can be narrowed down to knowing how to grocery shop and prepare a meal, resulting in obedient neoliberal consumers who never challenge the food system. However, given the problems associated…

The family and consumer sciences (FCS) discipline focuses on developing knowledge and skills that help individuals make informed decisions about their well-being and relationships (American Association of Family & Consumer Sciences, n.d.). FCS content areas include consumer affairs (e.g., personal and family finance), nutrition, hospitality…

Purpose: This study aims to promote sustainability-based education in fashion design and merchandising program to enhance students' knowledge, skills and attitude about sustainability development, organizational responsibility and personal responsibility from the cotton industry perspective. Design/methodology/approach: To conduct this study,…

This article presents the assessment of two educational secondhand clothing markets developed at two high schools in Albacete. One of them involved money and the other was based on barter, and both included an awareness-raising phase to promote responsible consumption. Although all students were involved, only those who organized the experience…

Widespread tropical deforestation and biodiversity loss in Southeast Asia due to the oil palm industry can be addressed by encouraging consumers to purchase sustainable palm oil (SPO). An online experiment was conducted to assess whether addressing barriers relating to education, motivation and product availability would increase purchasing of…

In this dissertation I defend the thesis that consumer education should be an essential component of public education on the basis of civic, economic, and environmental ethical frameworks. The first task of the dissertation is to define what is meant by the concept of consumer education in the context of the American educational system. I use a…

This study investigates the impact of social media discourses, espoused by neoliberal and consumerist ideologies, on a language teacher educator's (LTE) identity negotiation. Through a collaborative case study, it examines Hassan's (the second author) experiences with social media in the Iranian English language teaching (ELT) context over three…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…

In a 2017 speech at the Brookings Institute, Education Secretary Betsy DeVos drew a striking comparison between K-12 schools and ride share services. This idea--that education, like other consumer goods, improves through competition between providers--has been around a long time. Whenever existing schools fail to deliver what students, parents, or…

The YouTube SEO Project directs students to research a target market's needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and…

This article centres on the recent Higher Education and Research Act 2017 in England and the consultation documents leading to the legislation. I will start by arguing that the reform promotes consumerist understanding of students. Guided by Fairclough's critical discourse analysis, I will further explore the ways in which five students' unions…

How does the presence of information, or lack thereof, affect consumer behaviors and firm outcomes in the context of digital economy? My dissertation examines this broad question in three different empirical contexts. In the first chapter, I study how providing brand information influences the performance of job ads on an online job search…

Nowadays, citizens are being socialized in a culture of consumption, of satisfaction, and convenience, as well as of unprecedented spending. Citizens are growing up and maturing within a structure and lifestyle typical of a capitalist and neoliberal society. What is more, human values are being destroyed in that society and the values of the…

Global ecological crisis calls for humanity's "ecological conversion," as well as deconversion from consumerism as a faith system. Conversion involves the imagination, which suggests an important role for visual images in religious education for ecological conversion. Yet educational proposals for deconversion from consumer culture have…