Student market segmentation separates prospective college students into subgroups with similar characteristics, the most commonly used being geography, demography, attitudes, and behavior. Recruitment efforts can then focus on student segments similar to the present student body or on other students that might be attracted. The goal is to make…

During 1977-78 Pierce College undertook a study to (1) examine major reasons for attrition; (2) determine reasons for student attendance at Pierce; (3) determine the long-range effects of academic residence at Pierce for its students; and (4) experimentally determine the effects on retention of special treatment, through a "caring ombudsman." Each…

Results of a self-study by Sterling College, Kansas, on the impact of federal programs are discussed. Sterling College, a small college with an enrollment of 500 students, has received 54 percent of its tuition dollars from federal and state programs. Until 1977-78 when $147,000 was received in federal support for program development, only small…

A unit cost analysis for fiscal year (FY) 1979 was conducted by the Illinois Community College Board using mid-term enrollment data and uniform accounting information from each of the state's 51 community colleges. Unit costs for instructional areas were determined at three incremental levels: (1) net instructional cost (NIC), which includes…

A model for planning regarding college faculty is described. The USC Faculty Planning Model was developed by Robert Linnell and Paul Gray in 1974 at the University of Southern California as an interactive mathematical model to trace characteristics of faculty groups over time. Characteristics listed by the model include: faculty age distribution,…

Statistical data and some descriptive analysis on persistence/attrition for various ethnic groups entering Michigan State University are presented. Data for students entering the university from fall 1973 to fall 1978 show that at the end of summer 1979: (1) Chicanos had the highest noncompletion rate; (2) although Whites have the highest…

The third edition of the Medical College of Georgia (MCG) fact book provides a chronicle of the year 1978-1979, reflecting data and events important to the institution. Sections include: general information/Augusta; general information/MCG; administration; budget and physical plant; library/learning resources; faculty; continuing education;…

Students who reside off-campus at North Carolina State University were surveyed in 1973 to determine their attitudes toward university policies, programs, and services. Of the 372 randomly selected students, 153 responded. Information is presented about the following areas: participation in university services, participation in university student…

The methods used to analyze the status of women academics at Queen's University, Ontario, Canada, are described. An initial study examined several individual variables believed to affect salary and compared the findings for men and women faculty and utilized a multiple regression analysis to integrate most of those variables into one model. A…

This Management Information System tool provides an official definition for and enumerates the operational components of each of the 13 functions of Lorain County Community College. These functions are: (1) provide instruction, (2) provide instructional support, (3) facilitate organized research, (4) develop faculty resources, (5) develop…

Students were surveyed who took the American College Testing Program test, enrolled in the Grand Valley State Colleges in the fall of l973, and were still enrolled in fall 1975. Based on a sample of 40 students, these results were shown: over a quarter had changed majors; the overall distribution of majors had not changed; over a third anticipate…

Concerned with changes in enrollment and credit hour patterns, the chancellor of the Kansas City Metropolitan Community Colleges (MCC) created a special Task Force to consider recommendations for marketing strategies for the 1978-79 academic year. The Task Force reviewed regional and district demography, area population trends and density, age and…

Approximately 1,000 dropout/stopout (DOSO) students from the University of California at San Diego were surveyed in January 1978 to determine their demographic characteristics and the factors influencing their decision to dropout/stopout. The population consisted of students enrolled in winter or spring of 1977 but who did not receive degrees and…

This document contains the fifth and sixth volumes of the Junior College Research Review. Subjects covered relate to trends, curriculum, types of students and programs, faculty, measurement, employment, decision making, and educational accounts. For the first four volumes of the Review, see JC 720 155 and JC 720 156 above. (RN)

An alumni survey of the Department of Adult and Community College Education (ACCE) at North Carolina State University assessed the impact of graduate study on its students. The survey used a 37-item instrument designed to capture alumni experiences and impact of the academic degree in relation to past and current professional and educational work…