Reports on a study which indicates that certain political candidates are better perceived on radio and others on television and suggests that it is possible to determine the most effective medium for creating favorable candidate images. (MH)

Contends that television is diluting the experiential and informational base of American political culture and thereby altering the nature and effectiveness of American democracy. (MH)

A media division within the American Society for Training and Development (ASTD) was established to provide its members with an organization dedicated to the study and exchange of information about practical, applied, and evaluated uses of media. Four major study areas are identified--the media, measurement, organizational, and technological…

A look at the accumulation of generalizations about evaluation of instructional television and what information can be expected from those evaluations currently being carried out. (HB)

Reports that Connecticut's daily newspapers demonstrated a significantly higher utilization of local and regional wire services in 1967 than in 1976, and that there was a significantly higher utilization of wire service than of staff originated copy regardless of year. (GW)

The extent of the cognitive equivalence between a picture and the depicted object is the result of an interaction between the picture and the observer. The observer's reaction is largely determined by his pictorial sophistication and cultural background. (Author/STS)

Demonstrates that canonical correlation is superior to other multivariate methods for analyzing the relationships between two variable sets in mass communication investigations. (GW)

Surveys the media habits of 275 homemakers; implications for marketing strategies are outlined. (KS)

Reviews mass communications researchers' findings that are applicable to press control and presents a theoretical model based on these findings. (KS)

Content analysis of 12 metropolitan newspapers revealed a great similarity in reporting; coverage focused on what the candidate was, rather than on what he or she said. (KS)

While far short of the total percentage of the population, the percentage of blacks employed compares favorably with national figures. (KS)

Summarizes the results of content analyses of six journalism periodicals appearing during 1955, 1965, and 1975. (KS)

Discusses the assumptions that ground radical, liberal, and socialist feminist theoretical frameworks, and reviews feminist media research. Argues that liberal feminism speaks only to White, heterosexual, middle and upper class women and is incapable of addressing most women's concerns. Concludes that socialist feminism offers the greatest…

Supports the hypothesis that exposure to nonmediated information that conflicts with information gained from a media source would cause an increase in media skepticism. Suggests that media skepticism may be a useful construct for future research in communication processes and effects. (NKA)