Purpose: The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity…

Purpose: Private universities in Ghana are perceived to offer low-quality education, even though the few studies conducted have produced contradictory findings. In addition to the paucity of research in this area, the debate has not largely reflected the views of alumni. This study aims to present the perspectives of a major stakeholder group in…

This work explores how mission and identity are practiced and understood in a branch campus setting of a private institution. By employing multiple organization identity, exploring branch campus management models and purposes and interviews with representatives of a branch campus, this work demonstrates how mission and identity are created in a…

Private higher education institutions have been a focus of scholars because of their increasing closures due to the lack of financial sustainability. Researchers have demonstrated these closures limit society's choices in higher education and have yet been able to explore the perceptions of leaders of a small private university in Canada regarding…

Private master's comprehensive institutions (PMCIs) in the United States navigate pressures to expand college access and equity while striving for prestige in the academic hierarchy. To strive for prestige entails competing for world-class status of greater selectivity, research intensity and resources, but such a pathway to excellence may,…

In the wake of the triumphant university student movement that took place 17 years ago, in defense of Article 16 of the Greek Constitution -- a provision which stipulates that higher education should be accessible at no cost and should be provided exclusively by public institutions -- the right-wing conservative government of New Democracy has…

Purpose: Grounded in social cognitive theory, this study examines the role of responsible leadership in enhancing the reputation of universities within Bangladeshi higher education. Specifically, it explores the antecedents, outcomes and moderating factors influencing university reputation by connecting it with responsible leadership, teaching…

Pulling from a sample of students from rural backgrounds (n = 1847), multilevel modeling was used to explore how the academic campus climate can predict sense of belonging for rural students. Findings offer insights into how certain perceptions, behaviors, and institutional characteristics may influence sense of belonging. For instance, higher…

Objective: The George Washington University (GW) in Washington, D.C., USA established the Public Health Laboratory and Campus COVID-19 Support Team (CCST) to develop and implement its SARS-CoV-2 surveillance testing and outbreak response for the 2020-2021 academic year. Participants and Methods: Approximately 4,000 GW members had access to campus…

Prior literature discusses how conflicting beliefs regarding assessment, competing workloads, and a lack of formal assessment resources may contribute to faculty reluctance to engage with formal assessment processes. There is a gap in research on exploring assessment leader-faculty relationships through the lens of Leader-Member Exchange Theory…

The flipped classroom (FC) and case-based learning (CBL) are recognized as effective instructional models that emphasize the development of problem-solving ability. However, the implementation of FC combined with CBL has not been well explored. This study aims to investigate the effect of FC combined with CBL on students' problem solving by…

This qualitative study examines the lived experiences of both first-generation (FG) students and employees of an Upward Bound (UB) program. The purpose of this study is to explore how an UB program at a private university in the Midwest can aid in bridging the educational gap for FG students while faced with obstacles such as reaching, engaging,…

Private higher educational institutions are at a high risk of cyber-attacks based on the amount of data they consume about students, their families, donors, faculty, and employees. I determined that there was a gap in the body of knowledge concerning how IT leaders in private higher education secure their information assets. The purpose of this…

A large body of research literature has explored socio-scientific issues (SSIs) in science teaching and learning, documenting the impact of epistemic beliefs on epistemic emotion, which influences student's reactions to complex scientific topics. Often, students' reactions reflect scientific misconceptions, the correction of which may result in…

Purpose: This study investigates the distribution, integration and practices of university accelerators in higher education institutions of a developing country. Next, this study proposes a pedagogic mode that combines theoretical and experiential learning to enhance higher education institutions' ability to co-create and deliver an…