The purpose of this study is to determine the factors affecting brand preference and loyalty of physical education and sports teachers and to analyse it according to the demographic characteristics. The research population is composed of 265 physical education teachers working in Elazig province. The research sample is composed of 158 male and 39…

This study implemented an information technology service management at a university and measured the effects that implementation had on customer satisfaction scores and key performance indicators (KPI). This project used industry best practices for ITSM processes, project management, and change management to implement the system. This project also…

In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…

Solar energy provides several significant advantages, such as reduction of the CO[subscript 2] emissions, increase of energy supply diversification, security of energy, and regional/national energy independence. Due to the reduced installation cost and the rapid advances in solar energy technology, the installed capacity of solar power has been…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

As commerce associated reviews grow in popularity, social media posters, reviewees, and hosting services should be aware of the legal responsibilities associated with such posts. In this teaching case, the authors describe a recent lawsuit brought against a TripAdvisor.com reviewer, providing an opportunity for classroom discussion of these…

Science education in the 21st century including biology learning at the level of Junior High School requires a more contextual implementation. Environmental learning topics such as green consumerism is a contextual topic in biology learning. Students must have high Pro-Environmental Behavior (PEB) to participate in protecting the environment. The…

Purpose: There is a growing call for novel approaches in education with respect to sustainable development. Transformative learning lacks empirical research. This paper responds to that gap and aims at analysing how transformative learning nurtures ecological thinking. Design/methodology/approach: The "Students Swap Stuff" sustainability…

Purpose: The promising factor for success in a prevailing knowledge-based economy is the excellence in customer service. Private universities are now becoming customer- and service-oriented organizations due to the competition. Therefore, many educational institutions treat their students as customers and restructure their educational practice…

Making people aware of the interconnections between personal consumerism and its environmental consequences is fundamental for motivating them to engage in more environmentally responsible consumption practices. This interpretive study, conducted in 2018, explored how transformative sustainability learning is implemented in waste education…

It may be time to rethink the divide between occupations often referred to as "career and technical" and those perceived as requiring a bachelor's degree as well as the implications relevant to family and consumer sciences. With various credentials short of the bachelor's degree, including those offered through the American Association…

We describe lessons learned from one-and-a-half decades of global virtual immersion practices in subsistence marketplaces, and explore implications for international business teaching and learning in the post-pandemic world. Global virtual immersion refers to bottom-up learning experiences, typically in contexts much different than what we may be…

This research focuses on 'sociotechnical imaginaries' about education and learning emanating from the Edtech research and development sector. MindCet, the first Edtech incubator in Israel, aims to bring 'disruptive innovation' to the educational field, mainly by bringing in tech start-ups with their problem solving culture and practices. This…

This study aims to examine the effect of gender, locus of control, love of money, and economic status on students' ethical perception. This study uses primary data obtained from the distribution of questionnaires to the students of accounting programs at higher education in Semarang - Indonesia. Purposive sampling is used to select 104 respondents…

In a time where firms tend to transform themselves to become the most innovative, information and communication technologies (ICT) have the ability to help firms expanding to new markets and trigger their customer's loyalty. Online application has been proven to be the key for companies in marketing their products. One e-commerce that follows this…