This paper is an analysis of the different aspects of the music video. Music video is defined as having three meanings: an individual clip, a format, or the "aesthetic" that describes what the clips and format look like. The paper examines interruptions, the dialectical tension and the organization of the work of art, shot-scene…

Many theorists agree that attention to audience in the act of writing is a very crucial component whether product or process oriented. Audience to the classical rhetorician is an audience to be persuaded, a weak-minded audience that needs someone to direct its thinking to a point of decision. Some high school teachers use this approach as they ask…

A teacher presents a writing exercise designed to facilitate audience-directed, critical thinking during the process of composing, that starts students thinking in terms of sorites and enthymemes. Students first read a CIA manual, "Psychological Operations in Guerrilla Warfare," that instructs the Contra guerrillas in illegal acts and…

Discusses the problems of deciding whether to use, not use, or revise noun compounds. Presents guidelines that ask writers to weigh the familiarity, efficiency, and stylistic efficacy of the compound against alternatives for particular audiences. (MS)

Whether an educator teaches journalism, English, or language arts, this guide will help him/her help middle school and high school students get the most from journalism study and practice informed by English language arts standards. The guide is organized into 12 chapters, each focusing on how the kinds of student journalism work advocated by the…

This book presents 113 writing "workouts" (exercises) to help students, and especially teachers, think about the small steps writers take as they learn their craft. The workouts in Part I, Writers Speak Up, are intended to help novice writers develop confidence in the value of their experience. Part II, Writers Pay Attention, presents challenges…

Not intended to replace traditional style and grammar manuals, this manual digs into questions that the "Chicago Manual of Style," the "AP Guide," and "Strunk and White" do not even imagine--it aims to give the user a feel for the new language that is evolving in the digital age. The manual might be considered an…

The purpose of this "Written Language Developmental Continuum" brochure for preschool-second grade is to provide helpful information for parents, teachers, and other adults as they work with young children to advance and refine written language (writing) competence. The brochure is intended to be a useful tool for assessing children's…

The writing performance standard descriptors in this paper support the sections of the English/Language Arts Content Standards adopted by the Alaska State Board of Education. It begins with listing competencies associated with speaking and writing well for a variety of purposes and audiences; and thinking logically and reflectively. It then…

Developed by classroom teachers during the development phase of Minnesota's Graduation Standards, this performance package is made up of locally designed assignments that, taken together, show whether a student has learned and can apply the knowledge and skills related to the presentation of a film/video exhibition. It begins with reference to the…

A study investigated the role of audience awareness in translation of lexical items, specifically as it may affect translation from English to Chinese. The audiences, or readership, in this case is defined as readers from three different regions in which Chinese is used predominantly: Hong Kong; mainland China; and Taiwan. The varieties of Chinese…

Offering a fresh perspective on making writing meaningful in every classroom, this guide seeks to help the teacher and the parent encourage the student writer as a thinker, not merely as a producer of a paragraph. The guide offers guidance as well as many practical activities that will help students to: organize the mind; play with ideas; find…

This publication presents the findings from an evaluation of Phase II of the National Youth Anti-Drug Media Campaign. The number one goal of the campaign was to educate youth to reject illegal drugs. This report evaluates Phase II and focuses on the effect of paid television advertising on awareness of anti-drug messages among youth, teens, and…

This book guides students through the entire writing process--prewriting, writing, and rewriting--developing an easy-to-use, step-by-step technique for writing the types of documents they will encounter on the job. It engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience…

Highlights twelve common mistakes made in college and university publications and information dissemination, with examples, and offers specific techniques for creating more interesting and persuasive communications. Discussion refers to fund-raising letters, publication headlines and headings, photo captions, use of attributions, use of jargon,…