Considers two very different fictional high school newspaper editorships to see how the "maestro" process works. Notes that the process is a management technique similar to brainstorming but in which one person keeps the planning meeting focused. Suggests that the effective maestro asks writers, photographers, and designers to trade places with…

Presents a colloqium in which five business communication scholars examined some of the dilemmas of business communication research. Discusses identifying research audiences; new knowledge versus practical problem solving; differences within the discipline; publishing research; and being hired, tenured, and promoted. (SR)

Describes how an eighth-grade language-arts teacher teaches poetry via performance. Describes how she introduces poetry, performance, and audience. Shows how students (even non-readers and non-achievers) quickly show great eagerness to do poetry with enthusiasm, excitement, and energy; and now perform locally. Includes a poetry portfolio outline…

Examines first graders' demonstrations of audience awareness in the context of Family Message Journal writing (in which children write a message to their families and receive written replies). Finds that the first graders demonstrated a sense of audience when writing for family readers, to get something they want, when prompted by their teacher to…

Describes two projects undertaken with the author's high school English classes in which students chose writing they wished to share with their own community, and then published it, in one case selling their class anthology to selected businesses around town. Describes the increase in enthusiasm for writing and care and professionalism caused by…

Reports on a survey of 78 newspaper editors. Includes information about the types of readership research that newspapers conduct, the extent to which such research has influenced editorial decisions, and the characteristics of newspaper organizations that conduct research. Suggests that while most newspapers conduct research, the type and quality…

Argues that practices of civic journalism are a fit focus for perfecting the needed methods to build a tradition of media performance assessment. Maintains that academicians and practitioners should join together in this effort. (TB)

Focuses on "emphasis and interest" as elements of power in writing that moves the reader along "roads of news." Suggests revisions in selected sentences from student publications, revisions which improve the sentences to give more information in opening sentences and nonrepetitive amplification in following sentences. Cites…

Supports Classroom Publishing (a bookmaking project) as a useful literacy tool which (1) encourages children to develop creative and expressive skills; (2) allows students to write for an audience outside the classroom; (3) makes the sometime tedious writing process more meaningful; and (4) produces a product to be admired by family, teachers and…

Offers guidelines for selecting picture books for library media centers. Topics include artistic media, with examples of titles for each type; elements of design, including color; style; layout; the story itself; quality of paper and binding; intended audience; selecting with specific teachers and students in mind; and recommendations from…

This article examines the development and function of American halls of fame as cultural memory institutions. By comparing the Hall of Fame for Great Americans with the National Baseball Hall of Fame, the author posits that halls of fame illuminate the ways in which cultural memory institutions can, through an archival process, preserve, instill,…

This paper studies the composing strategies employed by four advanced L2 writers when they wrote in an academic setting and the rhetorical context of composing, i.e. their mental representations of the intended audience and of the rhetorical purpose for writing. Four student-teachers majoring in English and attending a postgraduate teacher…

It is argued that a primary goal of a theatrical production is the making of meaning by the audience through the vehicle of multiple media (i.e. staging, design, sound and lighting effects and so on). Effective rehearsal of these elements affords the greatest opportunity for a coherent interpretation of the text. Although individual rehearsals…

As libraries increasingly look to give their collections a strong digital presence, many of the librarians involved come from traditionally technical services oriented areas: catalogers, systems librarians, web developers, and database specialists. Collaboration between representatives of public services, collection development, and technical…

After defining exactly what a term paper is, this book discusses the steps in writing a term paper, including choosing a topic, doing library research, writing an outline, taking notes, writing a rough draft, and editing and polishing the final paper. The book offers special tips on how to benefit from the use of a computer in the…