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Hatch, Jill A.; And Others – Written Communication, 1993
Considers how readers form impressions of writers' personalities while reading their texts. Reports on a series of studies which asked readers to respond to college application essays by high school students. Concludes that responses to texts concerning personality are highly predictable and, thus, can be influenced by the writer. (HB)
Descriptors: Audience Awareness, College English, English Instruction, High School Students

Haswell, Richard H.; Briggs, Terri L.; Fay, Jennifer A.; Gillen, Norman K.; Harrill, Rob; Shupala, Andrew M.; Trevino, Sylvia S. – Written Communication, 1999
Replicates C. Haas and L. Flower's 1988 think-allowed reading study. Finds that, when reading a passage on a topic more familiar to first-year students, the undergraduates generated substantially more rhetorical comments than they did with the Haas and Flower passage. Cautions researchers and teachers to avoid hasty assumptions about underlying…
Descriptors: Audience Awareness, College Freshmen, Context Effect, Graduate Students

Wang, Shuhua – Business Communication Quarterly, 1998
Argues that writing center staff and teachers working with international students must keep an open mind, hold back on their own assumptions, listen very carefully, and work with students to help them understand North American audience expectations and build their confidence as writers. Includes several stories of negotiating cultural and…
Descriptors: Audience Awareness, Business Communication, Cultural Awareness, Cultural Differences

Arnold, Mitchell D. – Technical Communication: Journal of the Society for Technical Communication, 1998
Examines current demographics of Web usage and the challenges they reveal. Provides guidance for creating World Wide Web content for international audiences. Addresses what can be achieved by making the Web a truly international medium. Concludes that a consensus has not yet been reached on a global graphic language. (PA)
Descriptors: Audience Awareness, Demography, Futures (of Society), Global Approach

Murray, Tom – Instructional Science, 1998
Considers claims regarding GTE (Generic Tutoring Environment) and describes how instructional strategies are represented in Eon, an authoring tool for intelligent tutoring systems. Highlights include comparisons of GTE with other formalisms; intended audiences; representing instructional expertise; tradeoffs between generality and inferencing…
Descriptors: Audience Awareness, Authoring Aids (Programming), Comparative Analysis, Computer Software Development

Jan Schellens, Peter; De Jong, Menno – Journal of Business and Technical Communication, 1997
Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)
Descriptors: Audience Awareness, Feedback, Formative Evaluation, Higher Education
Lehr, Arthur E. – Phi Delta Kappan, 2001
When administrators put their ideas into writing, they produce a durable public record. An administrator's paper trail should compliment rather than haunt its creator. Effective communicators treat writing as a reflective process that helps sharpen and clarify ideas and considers both audience and purpose. (Contains 17 references.) (MLH)
Descriptors: Administrator Effectiveness, Audience Awareness, Communication Skills, Elementary Secondary Education

Berzsenyi, Christyne A. – Computers and Composition, 1999
Presents a pedagogy for teaching writing students a theory of interlocutor relationships in synchronous computer conferencing (SCC), also known as chat. Constructs four major categories of interlocutor relationships: agonistic, hierarchical, dialectical, and empathic relationships. Argues application of this rhetorical theory provides students and…
Descriptors: Audience Awareness, Computer Mediated Communication, Discourse Analysis, Higher Education

Karchmer, Rachel A. – Reading Research Quarterly, 2001
Indicates that the teachers viewed the Internet's influence on reading as an extension of traditional literacy skills. Notes that the elementary teachers noticed an increase in their students' motivation to write when their work was published on the Internet for a greater audience, but the secondary teachers did not find that was the case. (SG)
Descriptors: Audience Awareness, Computer Uses in Education, Elementary Secondary Education, Internet
Stevens, Betsy – Communication Teacher, 2005
The ability to communicate persuasively is an important managerial tool. Surveys of both students and employers underscore the importance of oral and written communication skills and persuasion to successful careers in business. Writing persuasive documents to customers, subordinates, superiors, or stakeholders requires the ability to analyze the…
Descriptors: Accidents, Insurance, Motor Vehicles, Surveys
Fortanet, Immaculada – English for Specific Purposes, 2004
The use of first and second person pronouns is an important indicator of how audiences are conceptualized by speakers and writers in academic discourse. Several grammarians and linguists have studied more or less specifically this part of the English language. Two of the most widely discussed aspects of pronouns are their reference and their…
Descriptors: Form Classes (Languages), Academic Discourse, Lecture Method, Speeches
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Craig, J. Robert; Smith, B. R. – 1995
A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…
Descriptors: Audience Awareness, Case Studies, Childrens Television, Commercial Television
Hughes, Michael F. – 1994
A study examined the current legitimacy crisis that faces America's educational system and the efforts of one group, Catholic schools, in addressing this crisis. A legitimation model for educational institutions was developed based on the values society calls for in education, and this model was then applied to Catholic schools to see how their…
Descriptors: Audience Awareness, Catholic Schools, Educational Research, Elementary Secondary Education
Kieffer, Ronald D.; And Others – 1996
Portfolio process differs according to learners' purposes, audience, ownership, and the teacher's philosophical views of learning and evaluation. In a yearlong investigation of portfolio process, the teacher-researchers developed their own portfolios along with their students. This instructional resource illustrates a multi-purposed, multiple…
Descriptors: Audience Awareness, Class Activities, Elementary Secondary Education, Portfolio Assessment