Discusses the creation of an advertisement to catch the attention of the target audience: student readers. Notes the consideration of several important factors including: the product, the audience, the positioning, the principles, and the ingredients. Describes ways to get started and several points in approaching the design process. (SC)

Presents a comparative analysis of two pieces of computer-based interactive multimedia whose words are similar but visual structures different. Argues that the visual aspects of these texts are "idea" and "assertion," doing the work of "content" and "information." Suggests that educators need to expand or…

Describes infusing a non-western form or style of theatre into a play from the traditional American or European canon. Notes that the intention was not necessarily to accurately re-create complex and beautiful cultural theatre, but to spur the interest of the audiences and encourage them to delve deeper into those cultures. (SG)

Through reading and reflecting on the words of Atwell, Rief, Moffett, and Graves, Maltese began to think like a teacher-researcher, and questioned her writing workshop practices. Once she began to consider audience as a motivating factor, writing became more meaningful for her students, encompassing a wide range of possibilities. Working from a…

This collection of 55 original concise monologs for teenage boys and girls to perform require no special settings and minimal props and costumes. The monologs in the collection are intended for use in speech competitions, variety shows, auditions, the classroom, and as discussion starters. The collection is divided into monologs for girls,…

The rate of speech in intercollegiate debate has been increasing and might have contributed to the proliferation of divisions in debate. The American Debate Association (ADA), National Parliamentary Debate Association (NPDA), American Parliamentary Debate Association (APDA), Cross Examination Debate Association (CEDA), National Education Debate…

Though after dinner speaking attracts fewer participants than most other categories at American Forensic Association tournaments, it can be one of the most fulfilling for those participating, coaching and listening. One of the reasons for the low participation rate is that judges offer vague and sometimes insensitive evaluations. Judges must not…

This paper examines the rhetorical factors behind the success of Ernest Angley, non-denominational televangelist in Akron, Ohio. After describing the historical background of Angley and Grace Cathedral, the paper identifies some of the dominant beliefs that Angley espouses in his preaching. The paper then explains how these themes work in…

Rock music is ideological both implicitly (in its intrinsic valuing of change, and resistance to authority, for instance), and explicitly (in political records from activist artists such as John Lennon and U2). The texts of the rock genre offer rhetorical experiences. A dialogic conception may help scholars to account for and describe the…

Biographical writing is highly imaginative writing and always has been. The task of the biographer is to weave a riveting story from the fabric of the subject's life. For example, a single pivotal incident in the lives of Percy Bysshe Shelley, the English poet, and Mary Godwin, author of "Frankenstein", at the grave of Mary's mother,…

Fifteen years ago, J. H. Rushing published a seminal article addressing the fragmentation within contemporary society and the ways in which myths (films) may address this exigence. The exigence of fragmentation is relieved, according to her analysis, by mediated recourse to the perennial philosophy of monistic holism that is found across the…

Outlines how technical communicators can use the five "W" questions approach--a core element of journalism--in the audience analysis phase of designing information to help ensure that the information meets the audience's needs. (SR)

Argues for the systematic use of patterns of arrangement to order and revise texts for a particular subject matter, purpose, and audience. Illustrates how writers mobilize textual patterns to some tangible effect and, as a consequence, how writing teachers and student-writers can overcome the pragmatic limitations ready-built into arrangement and…

Describes the author's experience working on a reader's theatre version of a radio play based on the Legend of Sleepy Hollow. Reflects on how the grade 8 students created meaning for themselves and for their audience. Notes limitations of the script and format and her work within those limitations became the structure the group needed, a container…

Explains that the exercise "Pictures at an Exhibition" is designed to remind student actors of their responsibilities to the script and audience while simultaneously giving them a chance to employ the basic tools of the acting craft. Presents the activity in two rounds: (1) what do you see? and (2) painting by the numbers. (PA)