Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

This study was conducted to determine if there was a significant difference in the rate of success between initially matriculated and provisionally accepted students in the Master of Business Administration program at Dowling College (Oakdale, New York). Provisionally accepted students have met all admissions criteria except that they have scored…

An internship program in France, through which a group of French and business students from an American university spent 4 weeks in a medium-sized business, is described. The program's origins, development, and structure are reviewed, and the obstacles to implementation and their resolutions are discussed. Choices made and lessons learned from…

Mississippi State University's revamped undergraduate foreign language program was designed to attract new students interested in job preparedness. The B.S. program is tightly structured to provide students with both general education and expertise in four areas of study essential for a career in world trade: foreign language fluency, proficiency…

The Academy of International Business is a world-wide organization that has been concerned with the development of international business for over 25 years. Its membership comes chiefly from academe, but also from business, government, and various international organizations. It has supported international business education through publications,…

Eighteen papers from the University of South Africa's Conference on Distance Education are presented. They include: "Effective Second Language Reading in a Cross-Cultural Society" (Irma Zaslansky); "A BA Degree in Social Sciences at the Israel Open University" (Ruth Beyth-Marom); "Establishing a Theological Education by…

This document contains the occupational duty/task lists for eight occupations in the marketing education/business management and ownership series. Each occupation is divided into 4 to 12 duties. A separate page for each duty in the occupation lists the tasks in that duty along with its code number and columns to indicate whether that particular…

Average salary increases for 5,432 faculty in the field of business and management are reported for 1984-1985 and 1987-1988, as part of the College and University Personnel Association's annual faculty salary studies. Included are comparative data for 160,596 faculty at 216 public colleges and 266 private colleges, representing 45 academic…

Part I (General Strategies, Lessons and Issues) of this two-part analysis of the microcomputerization process describes strategies schools have followed in their microcomputerization efforts and the lessons and issues that have emerged. Part I covers the following: strategies for introducing microcomputers into the curriculum (the saturation,…

Average salary increases for 4,200 faculty in the field of business and management are reported for 1983-1984 and 1986-1987, as part of the College and University Personnel Association's annual faculty salary studies. Included are comparative data for 120,580 faculty at 167 public colleges and 235 private colleges, representing 44 academic…

The objectives of the project are (1) to define the skills necessary for students to work effectively with others to achieve common goals, and (2) to develop an assessment instrument to measure student progress toward achieving these skills. The defined skill set will form a basis for common expectations related to team skills that will be shared…

Though interaction is often billed as a significant component of successful online learning, empirical evidence of its importance as well as practical guidance or specific interaction techniques continue to be lacking. In response, this study utilizes both quantitative and qualitative data to investigate how instructors and students perceive the…

Challenges faced by administrators and faculty members working to integrate liberal education into the professional curricula are considered in two essays, and exemplary programs at colleges and universities are described. In "Liberal Learning and the Business Students: What Are We Doing? What Should We Be Doing?" David A. Fedo presents…

The 640 member schools of the Association of American Colleges were surveyed in 1978 to determine interest in curriculum on business ethics. It was also attempted to determine how many schools provided their students with a general education program that included basic courses in the nature and operation of American business. The purpose was to…

The emerging status of undergraduate business education in the United States was studied through a 1978 survey of deans of American Assembly of Collegiate Schools of Business (AACSB) accredited undergraduate business programs, personnel executives from the largest U.S. corporations, and directors of AACSB accredited master of business…