This study designed to measure the audience appeal and teaching effectiveness of television programming in the Sesame Street format for Swedish children was conducted in a nursery school setting. A Swedish pilot program, SESAM, based half on American material, was shown to a total of 79 children between the ages of 4 and 6, and the effects were…

THE PHONOSCOPE IS A COMBINED SMALL TELEVISION CAMERA AND 21-INCH TELEVISION RECEIVER BUILT INTO ONE PORTABLE INSTRUMENT. THE TWO-WAY AUDIO AND VIDEO COMMUNICATIONS SYSTEM MAKES POSSIBLE COMMUNICATION BETWEEN INDIVIDUALS LOCATED AT DIFFERENT SCHOOLS, AND BETWEEN CLASSES IN DIFFERENT SCHOOLS. CLASSES IN DIFFERENT SCHOOLS MAY HAVE DEBATES, AND…

TELEVISED INSTRUCTION WAS FOUND TO BE AS EFFECTIVE AS CLASSROOM INSTRUCTION WHEN RESULTS WERE MEASURED BY FINAL EXAMINATIONS OR BY STANDARDIZED TESTS. STUDENT ATTITUDES TOWARD INSTRUCTIONAL TELEVISION WERE VARIED, GRADE SCHOOL STUDENTS THOUGHT THEY LEARNED MORE FROM TELEVISED CLASSES, BUT HIGH SCHOOL AND COLLEGE STUDENTS WERE DOUBTFUL. COLLEGE…

THE AUTHOR BEMOANS THE LACK OF RIGOROUS RESEARCH IN EDUCATIONAL MEDIA, ATTRIBUTING IT TO POOR RESEARCH STANDARDS. HE IS CHEERED, HOWEVER, BY THE RECOGNITION OF RESEARCH AS A NEED. TV, RADIO, AND FILMS ARE EACH TREATED SEPARATELY, REFERRING TO HISTORICAL AND TECHNICAL MATTERS, AND THEN TOGETHER WITH REFERENCE TO COMMON PROBLEMS. THE AUTHOR URGES…

THE PURPOSE OF THIS STUDY WAS TO DEMONSTRATE THE EFFICIENCY AND EFFECTIVENESS OF USING DIGITAL COMPUTER METHODS TO ESTABLISH AN ULTRAHIGH FREQUENCY UHF ASSIGNMENT PLAN. THE STUDY FOLLOWS UP A PREVIOUS NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS (NAEB) SURVEY WHICH INDICATED THE NEED FOR FUTURE EDUCATIONAL TELEVISION CHANNELS BEYOND THOSE…

Since Canadian courtoom procedures differ from those of courts in the United States, a study was conducted to test the effects of United States television programs depicting legal proceedings upon Canadian viewers' beliefs about the legal system of that country. A sample of 355 Canadians (composed of eighth and twelfth grade students, first year…

Interviews with 900 people provided data about the impact of cable television on public television viewing. The subjects came from three matched samples, each containing 300 homes drawn from the same geographic area of Salt Lake City, Utah, differing primarily in their subscription/access to cable television (homes with cable television, homes…

A recent broadcast on the Public Broadcasting System (PBS) entitled "The Incredible Maching" showed that public television is capable of reaching a large audience. To further explore its potential to reach larger audiences, PBS has subscribed to public opinion polls to become more systematically aware of wants, desires, needs, and dreams…

Little research has been conducted into the structure of television images. This structure merits examination in terms of its perceptual psychology, composition (light, color, form, placement, sound, and editing), and the aesthetics of motio Field forces theory asserts that there are differences between a real scenario and its representation on…

Nine independent groups of students totaling 863 subjects made a metric judgment of 13 concepts (TV programs) in a study to assess the selection of the best criterion pair in a metric multidimensional scaling (MDS) task. Using the GALILEO metric MDS program, judgments were scaled and plotted in three-dimensional space. The three hypotheses were…

In order to predict the future of educational television, the author discusses first instructional television, then public television, and also comments on the applications of communications satellites to television in both industrialized and developing nations. He predicts that in the future instructional television will be mainly carried by…

The aim of this study was to provide quantitative measurement of the degree of identification, or lack of identification, that takes place between the viewers of television and the television roles they like and view regularly and those they dislike and view infrequently. Participants in the study were asked to keep a Television Viewing Diary and…

Recently collected data appear to warrant advancing some tentative conslusions concerning the short-term effects of violence in television on children: 1) children are exposed to a substantial amount of violent content on television, and they can remember and learn from such exposure; 2) correlational studies have disclosed a regular association…

The end results of the first six months of public access cable television (CATV) channels in New York City were in some ways disappointing. Franchise agreements for each of New York's two CATV systems called for two public-access channels to be in operation by July 1, 1971, one year after the date of the franchise awards. The channels were to be…

Determining what aspects of television entertainment program content influence a viewer in his decision about the real/pretend nature of that content was the purpose of this study, in which interviews were conducted with children, adolescents, and adults. Interview responses were coded in categories of content cues, with the coding of content…