A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…

A study tested the validity of two active TV viewing constructs that predicted the effects of content and degree of active viewing on a television viewer's perception of a mean world. Random digit dialing produced interviews with 163 subjects who were asked separate questions about their prime time and daytime viewing to determine their level of…

A study was conducted to explore the hypothesis that heavy television viewing, particularly the viewing of a great deal of violence, cultivates certain misconceptions about social reality. Four counties in Florida were selected for the study on the basis of geographical location and amount of violent crime. Survey questionnaires were administered…

This part of a series of reports in this issue traces the role and "image" of serial television's women. (CH)

A case study of the "Eagleton Affair" disputes the notion that the three major networks are uniform in their news coverage and editorial commentary. (RB)

A study examined how much of the news being presented by other developed nations' network television news programs involved the United States in comparison to those stories involving other developed and developing nations. It was expected that if the American dominance existed in other developed nations' media, the New World Information Order's…

A study was conducted to examine whether "Segment Three" (a minidocumentary series aired weekdays from 1977 to 1979 on the "NBC Nightly News") consisted of highly dramatic, conflict-oriented messages that emphasized and exaggerated the inability of individuals to predict and control their own lives (learned helplessness). The…

In a 2-week period, the feature stories broadcast on television "magazines" were analyzed to determine how they differed from stories in the traditional print media. Five such programs were monitored: "60 Minutes,""20/20,""NBC Magazine,""PM Magazine," and "Hour." The feature story content…

Noting that previous research has shown that television content influences attitudes and behavior, a content analysis of 269 television commercials broadcast during prime time was conducted to examine whether male sex role stereotyping existed in the commercials and, if it did, to determine the characteristics of that stereotyping and whether the…

Seeking to uncover some of the factors involved in the comprehension of televised news, a study examined the responses of 425 television news viewers to questions about a news story appearing on a national network's evening newscast. The subjects were asked to name the stories they recalled from the newscast. Then the respondents' recall of the…

The independent contributions of action and violence in television programs to children's attention and social behavior were investigated. Pairs of preschool children were assigned to one of four television conditions (1) high action-high violence, (2) high action-low violence, (3) low action-low violence, or (4) no television. Action was defined…

This document contains data used in a study which sought to determine how much audience is diverted from local television stations by cable systems carrying distant signals. A companion report to "Audience Diversion Due to Cable Televison: A Statistical Analysis of New Data," this paper contains the data that are analyzed in the other volume.…

A statistical analysis of new data suggests that television broadcasting will continue to prosper, despite increasing competition from cable television carrying distant signals. Data on cable and non-cable audiences in 121 counties with well defined signal choice support generalized least squares estimates of two models: total audience and…

A Q-factor analysis study was undertaken to supplement an earlier research effort that had suggested that television can be an acculturator for foreign students. The method used to test the relationship between television presentation and foreign students' orientation toward cultural values involved three steps: (1) traditional values were…