In writing, as in conversation, there are implicit boundaries which separate various modes of communication, and these boundaries cause exclusion, discomfort, and misunderstanding. The existence of these boundaries results in a number of issues, such as the categorization of texts, the differences between writing for English classes and writing in…

A study investigated the writing of language arts report cards. Eleven elementary teachers from three districts volunteered to compose report cards while thinking aloud. The teachers worked in districts that exerted varying degrees of control over teachers' choice of language arts instructional materials and assessment. Analysis of the 75 report…

The concept of genre should not be limited to literary genres, but should be expanded to include all types of texts, including those traditionally considered to be nonliterary. Essentially, many things about writing work the way they do because of genre, and a better understanding of genre can give us a better understanding of writing, reading and…

Intended for use by practitioners in the private and public sectors as well as by students, this book emphasizes writing techniques for internal and external proposals. The book stresses the competitive nature of proposals, the need to improve writing skills, the need for audience analysis, and the need to understand how presentation affects…

This digest examines the relationship between the political process and the media. The digest discusses the ramifications of advertising in politics; the role of the televised debate in elections; individual voter characteristics and the media; and media coverage and campaign awareness. Fifteen references are attached. (RS)

Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…

The youth market is a lucrative one, influencing the spending of over $125 billion annually. Increasingly, advertisers are turning to new in-school vehicles, including "wall media" (such as wallboards), tie-in programs, product sample packages and sponsored television programming, to reach students in public high schools. School systems,…

Advising student writers to think constantly about their readers, this book provides thorough instruction in the technical writing process, organizing most chapters around easy-to-understand guidelines, and providing numerous annotated examples of writing done at work. New to the second edition of the book are chapters on persuasion, using the…

Noting that many instructors involved in teaching writing to students of differing cultural backgrounds seek to pinpoint the origin of the differences in communication between the form of written language conveyed to students and that which they use in their everyday language, this paper recommends ethnography to provide evidence as to what is…

To gain insight into how critical standards for broadcast drama evolved with time, this paper examines the critical response to the development of broadcast drama in the first two decades of radio (1920-1940), as reported in the periodical press. The paper is based on two underlying assumptions: (1) that the stories a society tells are indicative…

After several years in academic public relations, a professional writer returned to teaching composition. After her first attendance at the annual meeting of the Conference on College Composition and Communication, she experienced a turning point in her view of "the essay." Following the conference, she changed her assignments from…

In 1972 Ernest Bormann and his students were in the process of developing and applying what was later called "fantasy theme analysis" to various kinds of communication including the political campaign communication of 1972. Fantasy theme methodology ultimately developed into "Symbolic Convergence Theory," which has generated a…

An audio stimulus activity involves listening to a taped narrative and then responding to several questions. Narratives can be tailored to accommodate their varied audiences, since audiences are more "tuned in" when they are participating in activities to which they can relate. As a group project, students in a listening course at the…

The world's appetite for the development of more television programs is constantly on the rise. Yet the manner in which television programs are produced for international viewers is still casual and often careless. Neither the message nor the way in which the medium shapes the message take into account the basic cultural barriers that cause…

This paper provides a framework for developing an approach to understanding soap opera's appeal as a direct function of both the genre's form and of its fans' viewing behavior. The paper suggests that while this analysis is largely critical, other studies from both critical and social scientific approaches can be based upon the framework and…