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Ostman, Ronald E.; And Others – 1979
A total of 155 nonlabeled, normal adults and 28 labeled, schizophrenic adults were interviewed in a study to determine differences in the two groups' perceptions of television utility and reality. Hypotheses were formulated concerning expected differences in the reported importance of television in interpersonal communication, relaxation, and…
Descriptors: Adults, Behavior Patterns, Mental Health, Perception
Stanford Univ., CA. ERIC Clearinghouse on Information Resources. – 1976
This bibliography lists 32 documents submitted to the Educational Resources Information Center (ERIC) which relate to research on television. Listings are broken into five categories: (1) overviews; (2) children and television; (3) project reports; (4) cable television; and (5) bibliographies. Articles are listed alphabetically within each…
Descriptors: Annotated Bibliographies, Cable Television, Children, Educational Television
Searcy, Ellen; Chapman, Judith E. – 1972
The intent of this document has been to provide a synthesis of the status of research on children's television that could be used as an information base for planning purposes. An outline or hierarchy of critical television research topics which need further investigation has been compiled from an analysis of major reference documents and personal…
Descriptors: Childrens Television, Mass Media, Preschool Learning, Program Evaluation
Pastore, John O. – 1972
The opening statement of Senator John O. Pastore for the hearings on the Surgeon General's Report on Television and Social Behavior is presented. His first few comments are directed toward summarizing the history of the report and of the Scientific Advisory Committee, with some remarks about the selection of the Committee. The critical importance…
Descriptors: Aggression, Commercial Television, Social Behavior, Socialization
Phelps, Erin M. – 1976
Potential profits in terms of advertising supports and audience size are usually the determinants of what entertainment programs are broadcast on television. Interviews conducted with children, adolescents, and adults show that understanding of this economic basis for the selection process for entertainment programming increases with age. This…
Descriptors: Commercial Television, Economics Education, Programing (Broadcast), Television Research
Lindsay, Carl A.; Southworth, Harrison T. – 1976
The first of three phases to provide the Pennsylvania Public Television Network (PPTN) and its seven component stations with information and procedures for defining, estimating and characterizing audiences, as well as developing programs and assessing reactions to them, this study concentrated on establishing audience definitions. The basic…
Descriptors: Audiences, Census Figures, Demography, Public Television
Evans, Michael – Visual Education, 1978
This teacher's view on the Thames television conference discusses seminars and workshops on such themes as improving educational television, whether television is peripheral, the future of television, Sesame Street, semiotics, and television teaching vs teaching about television. (JEG)
Descriptors: Conference Reports, Educational Innovation, Educational Research, Educational Television

Anderson, C. C.; Maguire, T. O. – Alberta Journal of Educational Research, 1978
The number of TV shows viewed appears to have only a marginal negative relationship with educational achievement, while encouraging behavioral impulsivity. More study in this area is urged. (KR)
Descriptors: Academic Achievement, Elementary School Students, Responses, Television Research
Sullivan, James Michael – Intellect, 1978
Examines the dangers and disappointments of television journalism and focuses on a few core issues that point out what is keeping TV news from becoming that positive social force that it has the potential to become. (Author/RK)
Descriptors: Critical Thinking, News Reporting, Persuasive Discourse, Social Values
Coldevin, Gary O. – Educational Broadcasting International, 1978
Results suggest that the technique employed in static background displays may be an important determinant of a speaker's impact on television viewers. (Author/STS)
Descriptors: Audiences, Design Preferences, Pictorial Stimuli, Spatial Relationship

McLuhan, Marshall; And Others – English Journal, 1978
Discusses the impact of television and the other mass media in terms of the relationship between figure and ground and the relationship between the hemispheres of the brain. (DD)
Descriptors: Cerebral Dominance, Commercial Television, Communications, Mass Media

Rust, Langbourne; Watkins, Thomas A. – Journal of Advertising Research, 1975
Describes the implications of research designed to focus on within-commercial differences, use a variety of response measures, employ a non-reactive viewing situation, measure behavioral as well as verbal responses, and provide data that creative people can understand. Action and story line were found to be the most important aspects that hold…
Descriptors: Attention Span, Children, Publicize, Television Commercials
Schramm, Wilbur – Public Telecommunications Review, 1977
The emerging currents of theoretical research in ETV and some implications for the producer. (Author)
Descriptors: Educational Researchers, Educational Television, Literature Reviews, Research Projects

Teel, Jesse E.; And Others – Journal of Advertising, 1977
Examines the weekly variation in schedule gross rating points exhibited by a representative sample of advertising schedules similar to most schedules used by practicing advertisers. (MB)
Descriptors: Advertising, Delivery Systems, Programing (Broadcast), Scheduling

Smith, Conrad; Hubbard, Tom – Journalism Quarterly, 1987
Tests the hypothesis that photojournalists with high professionalism scores are more likely to win news photography awards. Suggests that television news photography awards recognize skills gained through experience rather than specific professional values. (MM)
Descriptors: Awards, Broadcast Television, News Media, Photojournalism