When higher education professionals talk of states that put support for higher education high on the list of priorities, only lately has Ohio been able to include itself among the ranks of new movers and shakers. The Buckeye State, which boasts one of the nation's largest systems of public higher education, is embarking upon a new chapter in higher education, one that is drawing mixed reviews as state leaders contend dramatic changes are needed to sustain the state as a magnet to employers and expand taxpayer support for public higher education. This article discusses Ohio's 10-year higher education plan that embraces a variety of so-called reforms, including performance-based funding, for its 14 major colleges and universities, 23 community colleges and numerous adult learning centers. Among the changes, Ohio's public colleges are moving to a standard calendar; four schools, including Ohio State, will join others in shifting to a semester from a quarter system. The state is implementing a seamless universal transfer system for students, consolidating the human resources operations of various schools into one and rewarding faculty who develop new approaches that sustain educational quality but don't require the purchase of expensive textbooks and study materials.