For this article Institutional entrepreneurialism at Babes-Bolyai University (Romania) serves as a premise for more general reflections. These include discussion of the market sensitivity of entrepreneurialism; that is how a university can be very entrepreneurial in one market and less entrepreneurial in another. Consideration is also given to the…

This article examines an effort to use urban schools to promote the revitalization of a large northeastern city in the United States. In order to attract and retain professional families to a regenerated central city, downtown schools are re-branded and promoted to such families as suitable for their children. The article draws on interviews and…

The popular image of the Ivy League is one of a slightly awesome bastion of the well-born, well-bred, and soon-to-be-powerful or, less charitably, a haven for "the effete, unAmerican, and hopelessly bookish." This pervasive idea of collegiate personality is analyzed, tracing the evolution of the Ivy League from an incongruous array of…

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

Examined the precounseling effects of reputational cues on high school students' preferences for counselors and perceptions of the counselor's credibility and interpersonal attractiveness. Students observed videotapes presenting reputational cues with and without a counseling session, or only the counseling session. Reputational cues strongly…

Two surveys on how students choose a college are reported. Reputation is often the most powerful of all influence factors. Sources of first information about colleges are identified: friends, parents, college recruitment publications, college guide books, etc. The declining role of the high school counselor was noted. (MLW)

Discusses the current problems of status and recruitment in secondary vocational education. Presents possible future scenarios that could result in increased demand for trained high school graduates. Enumerates the tasks necessary to improve the field's status and recruitment success. (CH)

American graduate schools need to sharpen their techniques when screening the growing group of foreign applicants requiring professional skills. An institution's admissions process can either enhance its overall institutional quality and prestige or seriously harm it in a short time. (MSE)

This unit is designed to teach students about how a bill becomes law and how interest groups participate in and impact this process. LegiQuest teaches students about the roles of Congress, the President, and the courts in the legislative process. It can be used at the beginning of the course to introduce the functions and branches of government.…

Prestige hierarchies used in studying other organizations are examined for application to 108 faculty, administrator, researcher, and other positions and ranks in universities. Results show university prestige to be a microcosm of national prestige, with a similar socioeconomic base. (MSE)

A 1981 Organisation for Economic Cooperation and Development seminar on strategies for developing the public image of higher education institutions was the forum for a survey of institutional efforts in 51 institutions, including public relations offices, formal fund-raising, alumni and student recruitment activities, communications efforts, and…

Defining medicine's golden age as freedom from adverse comment in mass and highbrow media, discusses: (1) the evolution of the medical image; (2) factors responsible for ending the golden age; (3) criticisms related to physicians' sacerdotal, technical, and social roles; and (4) the erosion of physicians' professional status. (SK)

The author refutes popular complaints that public school teachers are overpaid, not dedicated, academically incompetent, and allowed to be so because they are protected by tenure. (SJL)

Describes a national survey of community college presidents to determine the influences on the image of community colleges. Analyzes responses from 45 percent of the presidents surveyed (N=337) in terms of institutional setting, geographic region, and level of competition for students. Student performance was rated most influential of 39 image…

A survey of citations made and publications cited by all Canadian university economists in 1975 show that the top decile of individuals received 72 percent of all citations and 50 percent received none. Age profiles of citations, self-citation propensities, and journals of publication are analyzed from a sub-sample. (MSE)