Surveyed college admissions officers, secondary school counselors, and college-bound seniors to determine the effectiveness of the college recruiting visit. Found students viewed college reputations as their most important reason for attending a visit. Counselors gave the visit its highest marks but tended to overestimate its value. (JAC)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

Questions about finding information about colleges, deciding which school to attend, and suggested changes in the application and admissions process are answered by six high school students randomly called throughout the nation. (MLW)

The integration of data processing and word processing is seen as a new frontier for Management Information Systems. A system developed by the University of Massachusetts for the admissions office is described. Online admissions system, data processing overview, word processing interface, and System/6 programing aspects are discussed. (Author/MLW)

Much has been done in recent years to enhance the quality of the educational experience for students from underrepresented racial/ethnic groups on college campuses. However, many major problems still exist, presenting professionals concerned with the educational development of students with many significant challenges. This literature review…

The admissions decision-making process at Dartmouth College is described in transcriptions of National Public Radio broadcasts. Applicants who are accepted have to be approved at Round Table, where their cases are considered for 30 days by 13 admission officers. These Round Table discussions of specific applicants, whose identities are concealed,…

Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher education to potential students is described and…

Discusses factors which influence the acceptance of particular students at highly competitive colleges. Suggests that admissions officers especially prefer athletes, minority students, and alumni children. Other preferred applicants include school leaders, students with artistic talent or notable personal strengths, and students from wealthy…

The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…

Discusses the need for consensus about the ethics of need-blind admission by focusing on principles concerning the practice of college admissions. Argues that colleges should not abandon need-blind admissions but should, instead, remove expectations that colleges should meet the full needs of all the students they accept. (RJM)

Describes changes that have occurred in high schools, colleges, and the entrepreneurial admission sector. Relates the evolution of the admission officer's job since the early 1960s and the profession's rapid growth. Details the hybrid role of marketer and educator for chief admissions officers, and issues a call for professional standards. (RJM)

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Four groups' ratings of students on 15 attributes seen as key to performance on the job and in higher education indicate a wide gap between what students and their parents think of students' preparedness for jobs and college versus what their employers, college professors, and admissions officers think. (RLC)

A variety of leadership and development programs for professionals in higher education administration are described. They include programs focusing on general administration, institutional advancement, admissions, student personnel services, and academic administration. The programs respond to the less traditional career paths of many of today's…

Communications between college admissions/records officers and the computer center can be enhanced by examining stereotypic ideas about computer personnel and operations, and increasing computer knowledge and the ability to communicate in this language. Barriers can be overcome either by interfacing with a computer-oriented assistant or through…