This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…

This paper studies the relationship between language attitudes and the involvement of Sabaot stakeholders in the implementation of the Kenyan language-in-education policy (mother tongue [MT] as subject). Attitudes were vitally important for how the policy was interpreted, the extent to which stakeholders invested their time and the way in which…

The title of this new journal provides opportunity to review the many contexts which need to be taken into account in reflecting upon foreign language teaching. These contexts include the educational, the fact that much language teaching takes place within general educational and often compulsory educational settings and institutions. Learners…

This study was conducted with the participation of nine English as a Foreign Language (EFL) students and two EFL teachers of the Department of Applied English at an institute of technology in central Taiwan. Based on in-depth interviews with the students and teachers, the findings suggest that the participating students' perspectives of culture…

The paper presents the core aims and objectives of the teaching materials developed within the IEREST (Intercultural Education Resources for Erasmus Students and their Teachers) project, and shows how the innovative approach adopted for these activities can be implemented in the classroom. The IEREST teaching modules are innovative in that the…

IsiZulu is one of the 11 official languages of South Africa and has the highest number of speakers in the country. While the South African Language Policy for Higher Education (2002) emphasizes the need to use African languages at universities, not many universities' isiZulu-speaking students prefer to be taught in isiZulu. Research has revealed…

The growth of English into a lingua franca has inevitably created linguistic deviations and innovations in the use of English. These emerging uses that result from the needs and preferences of speakers whose mother tongues are all different can be broadly identified as lexico-grammatical and pronunciation features and they compose one of the main…

The importance of English as a means of communicating chemical information effectively cannot be overemphasized. Ironically, however, using English as a common language of chemistry might hinder nonnative English speakers from actively participating in major chemical communication. To address this problem, South Korea, where English is not an…

Webtools provide language students a uniquely authentic audience with which to share their creativity and growing proficiency in the target language. Students tend to write/speak more--and better--when using these tools in the language classroom. Webtools form an enjoyable and pedagogically sound way of getting students to create and have fun with…

The author analyses tendencies presented in recently launched EU reports claiming that newly published data reveal a need to rethink approaches to individual and social multilingualism. In the first part of the article approaches to individual as well as to societal multilingualism are discussed from a historical perspective. In the second part…

The predicted widespread use of English as a lingua franca following ASEAN's 2015 integration mushroomed intelligibility studies between and among Asean nationals including Bruneians, Burmese, Cambodians, Filipinos, Indonesians, Laotians, Malaysians, Singaporeans, Thais and Vietnamese. Previous studies regarding ASEAN nationals' intelligibility…

The Charter of the Association of Southeast Asian Nations (ASEAN) was officially adopted in February 2009. Article 34 of the Charter states that, "The working language of ASEAN shall be English". In this article, I first briefly trace the development of English in ASEAN and demonstrate that, even in those countries of the ASEAN group…

One of the common practices in many basic schools in Ghana is the constant reminder to students to speak English at all times, and the threat of sanctions to those who do not abide by this language regulation. Considering that Ghana is a multilingual country, one would have thought that any of the Ghanaian languages can be used by students at…

This article explores whether the perception of learner autonomy that is promoted in language pedagogy is suitable for preparing students to perform successfully in the changed circumstances of the use of English. Recent developments, which include the growing role of English as a lingua franca and computer-mediated communication (CMC), give rise…

After the re-establishment of independent Estonian statehood in 1991, Russian lost its privileges as the dominant and official language in Estonia, and Estonian continued as the only official language. This paper attempts to map the position of a Russian-speaking teacher within the sociological categories of power and language, based on the…