A survey of students in 179 Missouri high schools found that rural, male, and minority students watched more television than their counterparts; that rural students' perceptions of environmental safety impacted the length of television watching; and that the difference in viewing time between white and minority students was smaller in rural areas…

Provides an overview of articles included in this issue that address automatic evaluation of public service announcements about AIDS that are aimed at high-risk, low-literacy individuals; how children construe television programs; the concept of quality in broadcasting; and the use of video for inservice teacher training. (LRW)

Surveys television cartoons for preschoolers to analyze how they present the female gender. Finds that infant, shrew, eccentric, mother, frump, vamp, and twin role models dominate; argues that these stereotypes limit children's imagination of other possibilities. Notes that the repertoire of female characters seems to have become more…

This study examined the effects of family communication environment and parental mediation of television content on third-, sixth-, and ninth-graders' perceptions of realism and similarity of television content and identification with television characters. Subjects, 627 northern California students and 486 of their parents, responded to episodes…

A study investigated the viewing behavior of a sample of public television supporters, specifically examining the relationship of their social characteristics to viewing and to knowledge about Africa as presented in the series "The Africans." Subjects, 120 District of Columbia adults drawn from the membership lists of a local public TV…

This report describes an analysis of the segments and shows of the first season's production of "Square One TV" in terms of its elaborated goals. It includes charts and graphs showing the treatment of objectives for the series' goals across the 75 shows of the series. The goals of the series are: (1) to promote positive attitudes toward,…

Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…

This paper makes a critical exploration into the core epistemological assumptions of mainstream television effects research and explains why the mainstream study of the cognitive impact of television on children suffers from two reductionist tendencies, i.e., television is understood by most researchers to be solely a technical medium, and most…

This paper begins with a discussion of the origins of Chilean television, including its channels, programs, and transmission times, and how education for television has arisen in Chile as a defense against its influence. The initial concern of sociologists' about this influence and later development of ideas and programs by a number of…

Recognizing that students spend more time before the television set than in school, this monograph evaluates television as a potential resource in the teaching of English. The nine articles in the collection (1) discuss the effect of massive television viewing on children in and out of the classroom; (2) examine the students' need to apply…

Students in a children and television course wrote their "television autobiographies" (that is, their relationship with TV). Forty-three students at a mid-size upstate New York college participated. The autobiographies corroborated the results of previous quantitative and qualitative research, but added a personal, more in-depth look at the…

This review of the literature on educational radio covers reports on research from many areas of the world. Prepared as an internal report for the South African Broadcasting Corporation (SABC) and Educational Radio and Television (ERTV), it was intended to provide a basis for both fruitful discussions and more specific and practical local…

This volume is the first of 5 constituting the final research project report on the introduction, use, and impact of ThinkAbout, a series of 60 15-minute instructional television programs for fifth and sixth graders designed to strengthen reasoning skills and to review and to reinforce language arts, mathematics, and study skills. Background…

Learners enrolled in multimedia courses offered by the State University of Nebraska (SUN) during its fall 1974 and spring 1975 offerings are described. This report consists of four sections. The first provides an overview of the courses--Accounting I, Introductory Psychology, Making It Count (Computers), and Consumer Experience. The second section…

General demographic characteristics of State University of Nebraska (SUN) learners are reported, based on information drawn from the registration form and the Student Information Questionnaire. Thirteen tables are presented with data on: median age of SUN learners; distribution of sexes; marital status; family status; annual income; size of town…