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Porter, D.; O'Sullivan, B. – System, 1999
Explores the effect of age of the intended addressee on the written performance of Japanese university students. Twenty-six female students each wrote letters to three people they knew from a recent study abroad program: one significantly older than themselves, one significantly younger, and one approximately the same age. Analysis of the…
Descriptors: Age, Analysis of Variance, Audience Awareness, College Students
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Bent, Devin – Internet and Higher Education, 1998
A political science professor at James Madison University (VA) constructed a Web page to support an undergraduate course in government. This article defines Web-site goals and audience, reviews other sites, and discusses organization of Web links and technical choices for HTML editor, page layout and use of image, audio, and video files. Stresses…
Descriptors: Audience Awareness, Computer Assisted Instruction, Computer Mediated Communication, Computer Software Evaluation
Kelly, Rebecca – Learning & Leading with Technology, 1999
Describes the use of PowerPoint software in a cooperative setting that allows inclusion students to create presentations as part of the learning process. Discusses equipment needed, audience, teacher and student preparation, and student evaluation, and includes examples of storyboards and worksheets. (Author/LRW)
Descriptors: Audience Awareness, Computer Uses in Education, Cooperative Learning, Courseware
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Skulstad, Aud Solbjorg – International Journal of Applied Linguistics, 1999
Discusses how research on conventional discourse patterns in professional settings provides useful insights into the design of language for specific purposes/English for specific purposes courses (LSP/ESP). Suggests an LSP course should aim at developing students' genre awareness. The question of whether genre conventions should be explicitly…
Descriptors: Audience Awareness, English for Special Purposes, Foreign Countries, Language Styles
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Brumberger, Eva R. – Business Communication Quarterly, 2004
This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…
Descriptors: Business Communication, Audience Awareness, Course Objectives, Writing Assignments
Anderson, Leon; Moser, Christina – 1995
The United States blood plasma industry uses various rhetorics to access donors and markets its products while managing its stigma and potential legal liability. The industry includes both the public "nonprofit" sector and the private, for-profit blood collection and manufacturing businesses owned by pharmaceutical companies that rely on…
Descriptors: Advertising, Audience Awareness, College Students, Discourse Analysis
Viti, Lynne Spigelmire – 1995
Writing 125 is a 13-week course that all first-year students at Wellesley College (Massachusetts) are required to take. One instructor teaches a section of it called "Law in Contemporary Society" which centers writing and reading activities around legal issues, namely "Roe v. Wade" and "Webster v. Cruzan." As an…
Descriptors: Audience Awareness, Class Activities, Computer Assisted Instruction, Computer Mediated Communication
Schriver, Karen A.; And Others – 1996
A study explored how teenage audiences interpreted brochures intended to discourage them from taking drugs, and more broadly, how readers respond to the visual and verbal messages presented through brochures that aim to inform and persuade. Over 100 brochures and handouts from national and local drug prevention agencies were collected. A subset of…
Descriptors: Adolescents, Audience Analysis, Audience Awareness, Audience Response
Fifield, Carol – Storytelling World, 1996
A high school library media specialist uses storytelling regularly in her oral presentations for students. For an audience of adolescents, stories need to be selected carefully and edited to keep the action moving. Music and character voices are effective in capturing and holding teenagers' attention. Storytelling is a tool for curriculum…
Descriptors: Audience Awareness, Curriculum Enrichment, High School Students, High Schools
Parrino, Angela – 1997
An advocate of the Natural Approach to second language instruction discusses problems associated with error correction, highlighted in her personal experience when she visited Italy to explore her heritage and use her Italian language skills. After requesting to have her errors corrected by a native-speaking friend, the visitor experienced great…
Descriptors: Audience Awareness, Classroom Communication, Classroom Techniques, Error Correction
Schwartzman, Roy – 1993
A film presented as factual may permit critical responses that question its purported factual objectivity and political neutrality. In class, Hans-Georg Gadamer's concept of effective-historical consciousness can be used to evaluate the allegedly propagandistic messages in Leni Riefenstahl's "Triumph of the Will." Analysis of this 1934…
Descriptors: Audience Awareness, Critical Viewing, Documentaries, Film Criticism
Allan, Karen Kuelthau; Miller, Margery Staman – 1995
Focusing on the middle grades (4-8), this book promotes an integrative and thematic approach to curriculum development. The book provides mini-lessons organized around three interactive constructs: the purpose for communicating, the audience, and the organization of the content to be communicated. Separate chapters in the book on each of five…
Descriptors: Audience Awareness, Integrated Activities, Intermediate Grades, Junior High Schools
Hiemstra, Roger; Brier, Ellen M. – 1994
Designed as a practical guide for professionals in various fields as well as independent researchers and pre-professional students, this book provides a close look at how writing and publishing educational articles work. The book offers information on what editors are looking for, strategies to quickly improve each draft, and processes to remove…
Descriptors: Academic Discourse, Audience Awareness, Elementary Secondary Education, Higher Education
Siegel, Paul – 1993
The meaning of "diversity" was at the core of the U.S. Senate debate of 1991-92 concerning continued Public Broadcasting Service (PBS) funding, a debate that was both reported on and fueled by a parallel discourse on the topic in the popular press. Ideas about the diversity of programming fell into three sub-dimensions: (1) political…
Descriptors: Audience Awareness, Cable Television, Cultural Differences, Discourse Analysis
Sperling, Melanie, Ed.; Ylvisaker, Miriam, Ed. – The Quarterly of the National Writing Project and the Center for the Study of Writing, 1989
These four issues of The Quarterly of the National Writing Project cover the calendar year 1989. The January 1989 issue contains the following articles: (1) "The Unteachables" (J. Juska); (2) "Changing the Model" (M. Griffith and others); (3) "Literate Cultures: Multi-Voiced Classrooms" (M. Roemer); (4) "Despite…
Descriptors: Audience Awareness, Cross Cultural Studies, Elementary Secondary Education, Higher Education
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