This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…

Evidence in the research literature indicates people may treat "won" money differently than they would their own money. The present study had a sample of 648 college students complete a delay-discounting task that involved the hypothetical monetary amounts of $1,000 or $100,000. Participants were asked repeatedly what amount they would…

In Shadish (2010) and West and Thoemmes (2010), the authors contrasted 2 approaches to causality. The first originated in the psychology literature and is associated with work by Campbell (e.g., Shadish, Cook, & Campbell, 2002), and the second has its roots in the statistics literature and is associated with work by Rubin (e.g., Rubin, 2006). In…

The size and dynamism of the Web poses challenges for all its stakeholders, which include producers/consumers of content, and advertisers who want to place advertisements next to relevant content. A critical piece of information for the stakeholders is the demographics of the consumers who are likely to visit a given web site. However, predicting…

This article presents an interview with Edward Biester, an attorney and a member of the ABA Section of Antitrust Law, who recently led the Section's initiative to develop a curriculum for high school students. In this interview, Biester discusses the history of American antitrust laws, looks at some of the contemporary issues, and highlights the…

There is growing interest in collectibles of many types, as indicated by the popularity of television programs such as the History Channel's "Pawn Stars" and "American Pickers" and the Public Broadcasting Service's "Antiques Road Show." The availability of online auction sites such as eBay has enabled many people to collect items of interest as a…

In this paper we express concerns that the marketisation of British higher education that has accompanied its expansion has resulted in some sections becoming pedagogically limited. We draw from Fromm's humanist philosophy based on "having" to argue that the current higher education (HE) market discourse promotes a mode of existence,…

What is the business of business? How can planners and investors anticipate the true chances of failure and success of a business idea? This article describes a rationale for developing successful new business on the basis of a simple, sensible idea: the business of any business is to make its clients successful enough to continue purchasing and…

The story of Bernard Madoff rivals outrageous fiction. It was astonishing that this seemingly kindly, respectable financier, a pioneer in electronic trading, a founding partner in the Nasdaq exchange, turned out to have been running a $65-billion Ponzi scheme that victimized country-club elites, middle-class retirees, foundations, universities,…

Internet is an important facilitator for human and humans use this medium almost every phase. As a shopping medium, internet attract human so attract researcher. Younger people can adapt newer technologies so they can adapt internet as shopping tool. In this research it is tried to define college of education students' online shopping behavior and…

The Fashion an Easier Lifestyle with Assistive Technology (FELAT) curriculum was developed as a needs-based, community educational program provided through a state Cooperative Extension Service. The overall goal for participants was to raise awareness of assistive technology. Program evaluation included a postassessment and subsequent interview to…

The rationale behind marketing segmentation is to allow businesses to focus on their consumers' behaviors and purchasing patterns. If done effectively, marketing segmentation allows an organization to achieve its highest return on investment (ROI) in turn for its marketing and sales expenses. If an organization markets its products or services to…

Over the past few years, content developers searching for new markets have found a potentially lucrative consumer base in local and location-based services as new media platforms have begun to "expand" their focus to hyper-local place-based communities. This shift to "local 2.0" has given birth to "local listing sites," an emerging social medium…

It is apparent that many of us live in a hyper-economized world, in which personal identities and routine practices are significantly oriented towards production and consumption of for-profit goods and services. Extreme consumerism resulting from this orientation often is associated with many personal, social, and environmental problems.…

The purpose of this article is to demonstrate how a large comprehensive family and consumer sciences unit has incorporated sustainability into its curriculum and research agenda. It summarizes how each area within the department (Interior Design, Apparel Design and Merchandising, Consumer Affairs, Family Studies, Nutrition, Dietetics, and Food…