We conducted preference assessments with 4 typically developing children to identify potential reinforcers and assessed the reinforcing efficacy of those stimuli. Next, we tested two predictions of economic theory: that overall consumption (reinforcers obtained) would decrease as the unit price (response requirement per reinforcer) increased and…

This research investigated Electronic Service Quality (E-SQ) features that contribute to customer satisfaction in an online environment. The aim was to develop an approach which improves E-CRM processes and enhances online customer satisfaction. The research design adopted mixed methods involving qualitative and quantitative methods to…

Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender.…

Blogs, specifically special-interest blogs, generate in-depth discussions. These discussions offer a new window for researching emerging trends in both consumer behavior and social-political attitudes. Many people try to influence these discussions and trends via participation, but making an impact is not guaranteed. Not all comments have the same…

Commonalities exist between family and consumer sciences (FCS) middle and secondary teachers and Cooperative Extension Service (CES) state and county faculty. From educational backgrounds to the content and societal issues of concern, FCS teachers and CES faculty follow similar paths, with differences in the audiences they reach and the settings…

How useful are "corporate brands" in markets? In theory, brands convey reliable information, providing consumers with shortcuts to time-consuming provider searches. We examine the usefulness of a corporate brand when parental school choice is expanded through K-12 tuition scholarships. Specifically, we evaluate whether Catholic schools…

We are facing rapid changes in the global climate, and these changes are attributable to human behavior. Humans produce this global impact through our use of natural resources, multiplied by the vast increase in population seen in the past 50 to 100 years. Our goal in this article is to examine the underlying psychosocial causes of human impact,…

This paper examines the use of e-textbooks in a college level introductory information systems course using an empirical study that gave students the option to buy electronic or print versions of the same textbook. The study measured and analyzed student expectations prior to purchase, perceived performance and satisfaction after use, intention to…

Background: With adolescent obesity rates on the rise, the school food environment is receiving closer scrutiny. This study looks at the effects of nutrient standards as part of a wellness policy that was implemented in 3 public high schools in 1 county, by analyzing the nutritional value of competitive food offerings and purchases before and…

Economics is a two-faced discipline. It claims to be a science, describing the world without preconception or value judgment. The reality is that descriptive economics has been shaped by a framework of assumptions geared more to its normative message than to its pretensions. The self-interested individual--who rationally calculates how to achieve…

There has been much debate on the concept of student as customer/consumer in higher education but little empirical research, most of which lacks a solid theoretical framework. This article summarises the key arguments in the literature and their shortcomings, proposes a framework to analyse student perceptions and behaviour, and reports research…

Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…

It is a historically held principle of microeconomics that in the presence of better information, consumers make better decisions. This chapter focuses on information to guide consumers in making decisions about higher education. It examines the development and implementation of a one-stop career and college planning tool that leverages existing…

Firms now routinely collect information about the needs of their customers, but this information is not sufficiently considered during product design decisions. This research examines the relationship between designers and consumers to build an understanding of how the consumer should be represented to increase the consumer focus during the…

The first sale doctrine says that after a copyright holder first sells a copy of his or her work, the new owner may do whatever he or she pleases with that copy (assuming that use is legal). This concept came up through common law and was eventually codified in the Copyright Act of 1976. In 2010, two cases were working their way through the U.S.…