Designed to indicate the reasons behind viewer program preferences, this report presents results of a survey which asked 1,576 television viewers (monitors) to evaluate programs they liked, did not like, and/or new programs. Tables summarize the findings for why programs were chosen, their technical quality, content realism, overall quality, and…

A study was conducted to determine the extent of television viewer interest in watching a 60-minute network evening newscast each weeknight. Data were collected through telephone interviews with 203 residents of a single county served primarily by New York City stations. Respondents reported their viewing of network nightly news programs, the…

Part of a series of statistical surveys of public broadcasting based on data provided by the licensees of the Corporation for Public Braodcasting, this report provides details of public television program content for the fiscal year 1982. The chapters include information on the following: (1) definitions and categories, (2) the public television…

A look at two experiments on the relative effectiveness of color or monochrome television in instruction. (HB)

This paper investigates the potential effectiveness of counter advertising in influencing the buying habits of a convinced audience. One month before the actual study, 109 subjects indicated a brand preference in a consumer questionnaire. The subjects were randomly assigned to groups that viewed one of the following: (1) a pro-Bayer aspirin…

Network policy, for the past several years, has been to preface many controversial programs with a general advisory warning that "this material may not be suitable for all family members." A random sample of the general public was surveyed in order to determine the usefulness of the current warning system. Only one-fourth of the adult…

A study was made of the news-interview programs from the three major television networks (ABC, CBS, and NBC) to determine which aspects of the Vietnam War were discussed on the programs and whether participants were supporters of or detractors from the policies of the presidential administration at the time. The content analysis of 481 editions of…

The ABC television network's "Monday Night Football" (MNF) series is a very successful example of the symbiotic relationship between advertising, television, and sports. Assuming that the athletic contests are packaged as slick entertainment to draw both fans and nonfans to the real programing--the commercials--a study was organized to examine…

A project examining the need for change in children's television environment and for the establishment of a grant-making organization designed to address the needs of the children's broadcasting environment consulted a variety of interests, insights, and divergent viewpoints. Research studies, government documents, books, professional journals,…

Media Panel is a research program directed toward media habits, causes and effects of TV use among children and adolescents, and viewer/media interaction in general. Results of this longitudinal study from 1970 to the present are presented in three sections focusing on the early work of the group, the preschool panel, and the primary school panel.…

A survey of 128 hospital patients produced the following findings about hospital-home television viewing differences. Viewing motivations differed between home and hospital contexts. Patients indicated that television was used in the hospital more often to pass the time, but less frequently for information, entertainment, and relaxation, than in…

The TV viewing situation involves an active transaction between the child, the TV, and the TV viewing environment. The TV viewing transaction is a blend of passive and active cognitive activities. Children begin to watch TV systematically at around 2 1/2 years of age because at that time they have the cognitive ability to aappreciate the meaning…

THE PROBLEM OF THIS STUDY WAS TO FIND THE AUDIENCE OF EDUCATIONAL TELEVISION (ETV) AND TO STUDY IT IN DEPTH. THE AUDIENCES OF EIGHT ETV STATIONS - REPRESENTING THE PRINCIPAL TYPES OF OWNERSHIP, ALL SECTIONS OF THE UNITED STATES, AND BOTH VHF AND UHF CHANNELS - WERE STUDIED AND ANALYZED. IN EACH OF THE TEST COMMUNITIES, SAMPLES WERE DRAWN FROM THE…

MACLENVAN AND REID ABSTRACTED THE EXPERIMENTAL LITERATURE PERTAINING TO INSTRUCTIONAL FILM RESEARCH SINCE 1950. HISTORICAL AND DESCRIPTIVE STUDIES, SURVEYS, SURVEYS OF RESEARCH, AND OTHER NONEXPERIMENTAL REPORTS ARE OMITTED. EACH ABSTRACT INCLUDES THE NUMBER AND DESCRIPTION OF SUBJECTS, CRITERION INSTRUMENTS, RELIABILITY AND VALIDITY DATA, AND…

THE EXPERIMENTAL LITERATURE PERTAINING TO INSTRUCTIONAL FILM RESEARCH SINCE 1950 HAS BEEN ABSTRACTED. THE ABSTRACTS ARE PRESENTED IN TWO VOLUMES. THIS IS VOLUME TWO. (SEE ED 003 805 FOR VOLUME ONE.) (JC)