South Africa, the last urban, industrial, Western-culture society without television, called for television introduction on January 1, 1976. Thus, South Africa represented the last chance to explore certain research questions about the impact of television in modern societies. A study was made of: (1) factors in the South African context which…

This report, the third in a series of six reports on television advertising and children, describes a study designed to determine how the massive exposure to television affects children's language development. A total of 153 children in grades K-6 were interviewed about the entertainment, informational, and advertising content of 24 programs…

This report, the last in a series of six reports on television advertising and children, describes patterns of advertising exposure and evaluation in the naturalistic setting and examines the role of commercials in late childhood socialization. An omnibus questionnaire was administered to 775 fourth through seventh grade students in urban,…

The total percentage of women employed in executive positions in television stations in the United States is substantially lower than previous studies indicate. Of the 1743 persons employed in those jobs in commercial and noncommercial stations in the top 50 markets, only 4.8 percent are women. This compares with 91.2 percent who are men (the sex…

The purpose of this study was to assess the effectiveness of several independent variables in predicting the perception of television's content as real. The relationship between the perception of television violence as real and agressive predispositions of young viewers was analyzed. Two hundred seventy-three Mexican children in the third and…

This paper discusses the rationale for a cross-cultural (Israeli-American) study of the cognitive effects of the television media on children. The overall purpose of the study are: (1) to examine the extent to which exposure to television has an effect on children's mastery of cognitive skills; and (2) to examine the extent to which activities of…

Using a modified television set that required them to depress a foot pedal in order to view the material, 77 subjects watched a nonviolent segment of the film, The Chase, and either a violent sequence with consequences to the victim or violence without consequences. Subjects were randomly assigned to each treatment on the basis of Buss-Durkee…

The results of an investigation of the reactions of young children (ranging from four to nine years of age) in France, Germany, England, America, and Czechoslovkia to two Prix Jeunesse winning television films are examined in this document. Summarized reports from each of the participating countries for the film "Patrik and Putrik" and,…

The basic aim of this study was to determine the effectiveness of closed circuit educational television in Delaware public elementary and secondary schools. At the time of the study the budget for educational television in the state had been eliminated. The major points for review were: program scheduling and selection, utilization of program…

A supplement to the final report, "Design for an Analysis and Assessment of the Education Satellite Communications Demonstration (ESCD)," this document is both: (1) a separable, sociologically oriented evaluation of the ESCD impact on Alaskan native villages; and (2) a direct extension of the work described in sections 4 and 5 in the…

An observational evaluation study was made to code 3-, 4-, and 5-year old children's responses and behavior to daily TV lessons. The AEL program, Around the Bend, used a format paced to permit children to respond to instructions. It included a number of different programing techniques (animation, film segments, visitors, art and crafts, animals,…

The result of an interdisciplinary conference on the qualities of an effective instructional television program, this book reports the ideas of various participants. Two papers by broadcasters represent the producer's view of ITV; one deals with instructional television in Sweden and the other with a Nigerian project. The scholar's view is…

Three antecedent variables were examined to determine their effects on children's attitudes toward aggression--the child's exposure to television violence, his perceptions of his family's attitudes toward violence, and the family's socioeconomic status. Questionnaires which were completed by 434 fourth through sixth grade boys elicited responses…

A previous study (EM 009 547) found that the most favorable attitudes of boys toward aggression existed when there was high exposure to television (TV) violence, ambiguous family attitudes toward aggression, or low socio-economic status. This study sought to examine the same three variables with respect to girls. Subjects, who were 404 fourth…

From a review of the Scientific Advisory Committee's report and the five volumes of research on television and social behavior, there is an overwhelming consensus that televised violence does have an adverse effect on certain members of our society, and that the broadcasters should be put on notice. While the method of selection and the final…