For the fiscal year 1975-1976, the Corporation for Public Broadcasting (CPB) funds were distributed as follows: 30% for syndicated data, 32% for commercial research firms, 15% for consultants, 12% for local research at stations, and 11% for university grants. The major area for research was in new program development and directed toward…

Concludes that television cannot do the entire job of educating children. (JH)

There is a lot of printed material on television (such as titles, subtitles, disclaimers, and commercial messages); and reading professionals should use this material in reading instruction. (MKM)

The results of a mail survey of pediatricians' views of TV programing policy as it relates to children are reported. (MM)

A study compared the perceived value of a product by children who had viewed a commercial with that of others who had examined the product. Data indicate that, when television commercials exaggerate the virtues of the products, boys are more apt to be misled by the advertising claims than girls. (JEG)

Investigates differences among children, young teenagers, and adolescents in television viewing program preferences, attitude about the medium, and motivation to use television. (Author/JEG)

Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)

Canadian adults see less humor and realism in Archie Bunker of "All in the Family" than does United States sample. (RB)

Analysis of major network television announcers' commentary shows that white players get more praise and less criticism than do comparable black players. (KS)

Although college women were generally found to be more aware and critical of sex stereotyping than were college men, data indicated that viewers were not as sensitive to sex-role stereotypes in television commercials as advocates of feminism might hope. (KS)

Develops an analytic scheme for identifying and discussing major forms of the long-lived game show genre. Finds that recent generic refinements have been instituted to take advantage of the economic and regulatory conditions governing fringe television. (NKA)

Describes three varieties of metatelevision: audience awareness and intertextuality or medium-reflexive structure; metagenericism or genre-reflexive structure; and autodeconstruction and ilinx or text-reflexive narrative. Metatelevision relies on the ability of the viewers to recognize artifice. (NKA)

Explores viewing of reruns from four eras, and identifies rerun viewer types from a sample of 489 people aged 15 to 92. Reports that rerun viewer types are heterogeneous in terms of rerun eras and content preferences. Finds that younger groups watch reruns from past eras more than older viewers. (MM)

Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)