Children are exposed to aggression and social stereotypes through the actions, words and demeanor of entertainment characters on television. They are socialized through the three stage observational learning process of exposure, acquisition, and acceptance. Research supports the statement that all television is educational television. (BJG)

Research explains why some television editorials are effective in altering attitudes and behavior while others are not. (RB)

This report describes the Swedish television audience and its consumption of television programming during the decade 1965-1974. The analysis is based on data gathered in approximately 100,000 interviews conducted during four time periods selected to permit comparison of audience behavior at different times before and after the introduction of the…

A 2-YEAR STUDY WAS MADE OF THE STUDENT ENROLLMENT IN THE COLLEGE OF THE AIR. THE LARGEST GROUP CONSISTED OF PROFESSIONAL PEOPLE, THE MAJORITY OF WHOM WERE TEACHERS. IT WAS CONCLUDED THAT TO MAKE INSTRUCTIONAL TELEVISION MORE EFFICIENT THE NUMBER OF COURSES OFFERED SHOULD BE CONSIDERABLY REDUCED. REPORTS ON THIS STUDY ARE ED 003 637 THROUGH ED 003…

The findings of a survey conducted in January 1978 to determine the interests and characteristics of students enrolled in telecourses at Central Texas College, are reported. Questionnaires were returned by 41 percent of the telecourse students. Responses indicated that the large majority of these students were married Caucasian females between the…

This study briefly reviews the findings of Scandinavian research on children and television in the socialization process. Viewing habits of children, their social situations, and the breakdown of various viewer groups are explored. The interactive nature of television programs that seek active responses from children are discussed, as well as…

Interviews were conducted with 721 students in fourth, sixth, and eighth grades to study whether children's perceived reality of television would affect the relationship between pro-social and anti-social television content and pro-social and anti-social behavior. Social behavior variables, a perceived reality index, and television exposure…

This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…

The basic potentials and requirements of multiscreen television presentations are explored in this paper. The major theoretical arguments for utilizing the multiscreen approach involve the progressively complex nature of the world: the instantaneousness of the moment, the experiential density, and the multiplicity of viewpoints. There is a…

An international inventory was made to determine the composition of television programs, particularly from the point of view of program material exported to a country outside. A survey was also made of the international networks for sales and exchanges of program material for broadcast. A report of these studies includes the scope and methods of…

Like all television programing, programs for children are aimed to produce profit. Since cartoon shows are inexpensive, they are staples of children's television. These programs can offer sponsors a pure, undifferentiated audience at which to aim commercials for toys and breakfast cereals. In addition to cartoon shows, children watch "Sesame…

Although previous research has attempted to encompass such overlapping concepts as needs, functions, motives, and gratifications obtained from mass media exposure, no serious attempt has been made to answer the question, "Why do so many people spend so much time watching television?" This project focused on obtaining motives and gratification…

A summary of the research in five different countries on how children respond to the prize winning program of Prix Jeunesse 1968, "The Scarecrow," is presented in the report. A first part briefly describes and then offers findings across all the studies: that the children in all countries liked the program, but perhaps not all would have selected…

Examines major television programming content trends by reviewing prime-time entertainment series that premiered during the fall season of each year from 1953-74, and concludes that audiences are being offered fewer and fewer content choices. (MH)

Assesses the number of violent episodes aired on television each hour of each day during a one week period, and assesses the rate of this violence which is attributable to each of the major commercial sponsors of television programs. (MH)