A content analysis of major German television news shows and 53 weekly surveys on 16 issues were used to compare linear and nonlinear models as ways to describe the relationship between media coverage and the public agenda. Results indicate that nonlinear models are in some cases superior to linear models in terms of explained variance. (34…

A computerized search was conducted of U.S. newspaper coverage of gifted education, and results were analyzed in terms of geographic location, major topic areas, and topic categories crossed with geographic location. The 62 articles were classified as addressing schools, enrollment/minorities, screening, funding, attitudes, curriculum content,…

A study examined the influence of nation states' self-interests on their media's coverage of a major news event, in this instance, the Soviet shooting down of a Korean airliner. It was hypothesized (1) that there would be discrepancies between different accounts of the KAL 007 incident, a complex news event with international political…

To determine what messages women found in magazines regarding their roles in society in the late eighteenth century, a study analyzed three magazines: "The Ladies Magazine" (1792-93), "The American Magazine" (1787-88), and "The (Philadelphia) Weekly Magazine" (1798-99). All three featured a mixture of essays, verse,…

Responses to national reports during October 1984 through May 1985 concerning the state of American higher education are analyzed. Quantitative content analysis and qualitative rehetorical criticism are used to examine responses to national reports. Three national reports are of concern: "Involvement in Learning,""A Nation at…

This book, the fifteenth volume of an annual publication, contains 373 abstracts of 52 doctoral and 321 master's theses from 50 colleges and universities. The abstracts are arranged alphabetically by author, with the doctoral dissertations appearing first. These cover such topics as advertising, audience analysis, content analysis of news issues…

A growing international controversy exists between the West on one hand and the Third World, Marxist states, and the United Nations Educational, Scientific, and Cultural Organization (UNESCO) on the other focusing on the concepts of "free flow of information" and "Western communication imperialism," and on ethical issues relating to these…

The role that time frame plays in the media agenda-setting process was studied by examining the single issue of civil rights over an extended period between 1954 and 1976. The public agenda was determined from 27 Gallup polls, conducted between 1954 and 1976, which asked respondents what they considered the most important issue facing the American…

THIS REPORT OF A FIELD STUDY DESCRIBES THE 1956 CONFLICT WHICH OCCURRED IN A SMALL KENTUCKY TOWN AS A RESULT OF A SCHOOL DESEGREGATION CRISIS. THE REPORT CONTAINS (1) A SUMMARY OF THE OPINIONS IN THE COMMUNITY ABOUT RACE RELATIONS, SPECIFICALLY NEGRO OPINIONS, (2) A DISCUSSION OF THE ATTITUDES OF THE LOCAL PRESS, CIVIC OFFICIALS, LAW ENFORCEMENT…

THIS FIELD REPORT ANALYZES THE CONFLICT WHICH DEVELOPED IN A SMALL TENNESSEE TOWN IN 1956 OVER EFFORTS TO DESEGREGATE THE SCHOOLS. ALONG WITH BACKGROUND INFORMATION ABOUT THE COMMUNITY, THE REPORT CONTAINS (1) A CHRONOLOGY OF THE EVENTS, (2) A DISCUSSION OF THE OPINIONS AND ATTITUDES OF THE COMMUNITY ABOUT RACE RELATIONS, DESEGREGATION, AND…

The purpose of this book is to explore the effects of public opinion on governmental policy making, with a special focus on the role of the mass media in this process. Specific areas covered include political campaigning, the President and the press, blacks and the media, and cable television. Topics of discussion in the ten chapters are: linkage…

National samples of members of minority groups and women employed as newspersons at radio and television stations were surveyed by mail in 1973-74, as were their supervising news directors. Women's salaries were somewhat lower than those of minorities, with minority newswomen being paid less than minority newsmen. Few of either group expresed…

This book presents a history of journalism in the United States. The opening chapters discuss the European roots of American journalism and cover the time-span ending with the Civil War; the primary concern is an exposition of the principles of the American press. The remaining chapters examine the mass media--newspapers, television, radio,…

This classroom text is intended to assist teachers in educating students as consumers of the mass media, especially in messages from abroad. The subject has two major aspects: 1) the student's own limitation, and 2) the effects of human frailty in gathering and presenting the news. The newspaper is emphasized over other news media in this book.…

This document reports the results of a 1971 survey of the status of public relations programs in over 200 school systems, updating the information from a similar survey conducted in 1967. The report tabulates and analyzes data reported on 208 questionnaires and, wherever possible, compares the data with those of the 1967 survey. Part A of the…