This book, the seventh in a series surveying broadcast journalism, provides behind-the-scenes details of news coverage during 1978-79, evaluating the growth and sophistication of the news media. The first section of the book discusses the treatment of major issues and news events, including the "odd couple" of politics and broadcasting,…

RESEARCH WAS DIRECTED TOWARD DETERMINING THE EFFECT OF REPEATED EXPOSURE TO NEWSPAPER PUBLICITY CONCERNING EDUCATIONAL TELEVISION ON (1) ATTITUDES TOWARD EDUCATIONAL TELEVISION AND (2) VIEWING BEHAVIOR RELATIVE TO EDUCATIONAL TELEVISION. THE SAMPLE CONSISTED OF 329 PERSONS TAKEN FROM A LARGER SAMPLE USED IN THE STUDY OF RESISTANCES TO EDUCATIONAL…

It is difficult for newspaper editors and reporters to maintain journalistic objectivity when covering a city's urban structure and development because of their traditional civic involvement and because of a civic ideology shared with urban experts and chamber of commerce boosters. News values and editorial policy are often implicit varieties of…

This paper analyzes the attitudes of three Swedish trade unions toward the press. Local representatives of the unions answered a questionnaire about their contact with the local press, the press's impact on public opinion, fairness of press reporting, the press's fulfillment of its duties in informing the public, and future control of mass media.…

This manual provides information to assist bar association staff and officers in explaining the role and function of the bar and in dealing with critical public-relations problems. Sections discuss the use and value of public relations, public relations and the role of the bar, public-relations problems, and major public-opinion problems…

Among the causes of the recent breakdown of the business/press relationship is the increasing public and press questioning of business, coupled with the failure of business leaders to explain the benefits of the free enterprise system. This failure, caused largely by the direction of business leaders' energies inward toward their companies rather…

This study sought to determine the perceptions of U.S daily newspaper publishers, editors, and education reporters regarding the desirability and feasibility of three approaches to increasing education news coverage: increased traditional local emphasis on education news coverage by daily newspapers, expanded wire service coverage of education,…

This paper presents a conceptual analysis of bias and outlines the complexity and subtlety of the questions engulfing bias by sorting out views of bias that have been implicit in debates about the media, assessing the scientific value of these competing views in identifying and understanding bias in the media, offering an alternative view which is…

Public interest in language is strong, as evidenced by recent articles on spoken and written forms of contemporary English in major news magazines. The December 8, 1975 issue of "Newsweek" contains several allegations, notably by Mario Pei, castigating linguists for causing the decline in writing ability in the United States. In this paper an…

There are many parallels between the Richard M. Nixon administration and Warren G. Harding's term: both Republicans, both touched by scandal, and both having a unique relationship with the press. But in Harding's case the relationship was a positive one. One of Harding's first official acts as president was to restore the regular White House news…

This monograph discusses the role of the press in reporting the nomination of Senator Thomas Eagleton for Vice President of the United States, the revelation of his hospitalization for mental illness six years prior to the nomination, and his eventual resignation as George McGovern's running mate in the 1972 Presidential elections. Four sections…

A guide to news media, this book describes how to tell when a report is biased; provides tips on spotting hoaxes and public relations ploys in the news; gives standards to judge expert opinion and reliable sources; lists critics and other sources of help for the news consumer; discusses the endless contest among politicians, newsmen, and…

This book is devoted to a critical examination of magazines in America. It analyzes the current state of the magazine industry, the changes that have occurred in the past several decades, and the performance of the various types of magazines, in addition to forecasting the future of the magazine industry. The ten chapters examine (1) the forces…

This study attempts to determine what principals, advisers, and others believe is the role of high school student newspapers, and it suggests guidelines to follow in writing these newspapers. The study is based on a questionnaire sent to selected principals, headmasters of nonpublic schools, newspaper advisers, and editors of junior college and…

This report considers the feasibility of establishing a press council or councils in the United States. The purpose of this council would be to report to the public both on the accuracy of news coverage and on threats, real and potential, against the freedom of the press to fulfill its responsibility of providing information to its readers and…