Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

A three dimensional classification of psychological attributes of media is proposed. Using this classification system to related media, learner, and task characteristics may lead to a rational approach to media selection. (Author/STS)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

Level of public affairs knowledge was clearly related to understanding of attribution and tendency to see "leaks" as positive. (KS)

Coverage of China in six leading newspapers showed similarities, but American papers viewed Mao's power as waning. (KS)

Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Results indicated that television is perceived to be a more credible, truthful, and important news source than the newspaper. (KS)

Refers to critical issues marking the debate about political violence and the mass media in a democracy and in South Africa. Attempts to situate the political violence and mass media inquiry within recent calls for consensus journalism in South Africa. Suggests that the mass media needs to promote rational discourse in South Africa. (SKC)

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Examines the life and career of the Washington, D.C., newspaper editor who dominated black journalism in the nation's capital during the years (1882-1922) when it was the center of Afro-American political and intellectual life. Notes his opposition to Booker T. Washington. (FL)

Reports that when the analysis is controlled for occupation and seniority, the press coverage given to male and female state officials by Michigan newspapers is about the same. (FL)

Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

Defines public affairs within the public relations context, recommends theory-building as a way to clarify issues, and proposes opening theoretical discussions to critical perspectives. (MS)