The purpose of this study was to describe the instructional and visual pedagogy of university faculty teaching sociological consumer education within an interdisciplinary general education program. This study addresses gaps in the literature regarding program and course format, visual utilization, and teaching philosophies from faculty members' perspectives. Utilizing a semiotic phenomenological approach, implications for instructional facilitation are discussed at length. Findings of this study include five themes that impact the Scholarship of Teaching and Learning, as well as sociological consumer education. Participant life experiences and disciplines are implicated as instrumental towards participant instructional philosophies. The nature and impact of interdisciplinary program and course evolution on instructor facilitation is described. Previously researched educational philosophies are illustrated, analyzed, and expanded to include countercultural frameworks, transformational viewpoints, and visual pedagogical approaches. This study adds to the body of knowledge concerning the task of teaching sociological consumer education to traditional-age and adult college students within a general education program structured to include and support that task. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]