Drawing from 10 widely used freshman writing textbooks, this article demonstrates the problem of implicitness existing in regard to 2 notions central to writing instruction in the United States: "voice" and "audience." The article enumerates ways in which textbook presentations of these concepts disadvantage second-language…

Addresses the implementation of a constructivist approach to using multimedia technology in two advanced language art classrooms in a public middle school seventh grade class. Discuses the development of management, technical, research, and problem solving skills, and placing final projects on the Web to give students a sense of audience.…

Suggests ways to increase creativity in individuals and in team members who are involved with developing video productions. Topics discussed include freedom of expression; setting goals and objectives; visualization; laser video discs; instant cameras; the function of evaluation; and the impact of technological developments on audience…

Describes a flexible format for a literature unit which avoids the problems associated with a structure which is too rigid or allows too much latitude for students. Notes that the students produce some excellent thinking and writing. (MG)

Investigates the ability of children at two grades and reading ability levels to write functionally appropriate expository texts. Finds that (1) virtually all the children understand the function and audience for exposition; and (2) reading level is significantly more related than grade level to sophisticated use of cohesion, organization, and a…

Shares the success stories of the students, teacher, and director of an award-winning high school newspaper in Boston. (MG)

Describes a letter-writing campaign in which students in an English class wrote to their state representatives opposing a bill intended to restrict the viewing of certain films in the classroom. Demonstrates the students' attention to the effects of their writing on their audience, and on their own image as writers. (PRA)

Explores the effect of age of the intended addressee on the written performance of Japanese university students. Twenty-six female students each wrote letters to three people they knew from a recent study abroad program: one significantly older than themselves, one significantly younger, and one approximately the same age. Analysis of the…

A political science professor at James Madison University (VA) constructed a Web page to support an undergraduate course in government. This article defines Web-site goals and audience, reviews other sites, and discusses organization of Web links and technical choices for HTML editor, page layout and use of image, audio, and video files. Stresses…

Describes the use of PowerPoint software in a cooperative setting that allows inclusion students to create presentations as part of the learning process. Discusses equipment needed, audience, teacher and student preparation, and student evaluation, and includes examples of storyboards and worksheets. (Author/LRW)

Discusses how research on conventional discourse patterns in professional settings provides useful insights into the design of language for specific purposes/English for specific purposes courses (LSP/ESP). Suggests an LSP course should aim at developing students' genre awareness. The question of whether genre conventions should be explicitly…

This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…

The idea of media literacy prompts an increasingly divisive debate between educators who wish to protect children from the commercialization of global markets and those who challenge critical media studies as misguided, outdated, and ineffective. We have provided a historical overview of changing conceptions of media literacy as preparation and…

The United States blood plasma industry uses various rhetorics to access donors and markets its products while managing its stigma and potential legal liability. The industry includes both the public "nonprofit" sector and the private, for-profit blood collection and manufacturing businesses owned by pharmaceutical companies that rely on…

Writing 125 is a 13-week course that all first-year students at Wellesley College (Massachusetts) are required to take. One instructor teaches a section of it called "Law in Contemporary Society" which centers writing and reading activities around legal issues, namely "Roe v. Wade" and "Webster v. Cruzan." As an…