A number of relevant issues surround the arguments of both opponents and proponents of the Federal Trade Commission's proposals to ban or control certain advertising during children's television programs. Groups against regulatory action point out that parents, not children, are the consumers and have a right to free choice in their purchases.…

The purpose of this parent education project was to strengthen the Israeli family as an educational unit, to increase its ability and knowledge in the field of education, and to broaden the range of responsibility and influence of the family over its young children. The first stage of this project was devoted to problems of early childhood. A…

AN EXTENSIVE SURVEY WAS MADE OF EDUCATIONAL TELEVISION EQUIPMENT AND FACILITIES USED BY PUBLIC SCHOOLS, COLLEGES, AND UNIVERSITIES. A CRITIQUE IS INCLUDED IN THE SURVEY REPORT DESCRIBING HOW EFFECTIVE 56 INSTITUTIONS ARE IN USING THE MEDIUM. NEAR THE END OF THE STUDY, A CONFERENCE WAS HELD (1960) AT HAGERSTOWN, MARYLAND, TO DRAW UPON PROFESSIONAL…

Research on incidental learning by children from television is both a cause and effect of the increasing attention being given by social and behavioral scientists to the influence of mass media. Laboratory-type experiments and data collected from everyday life are consistent in their findings, providing convincing evidence that television can…

THIS IS A SERIES OF ARTICLES ON POSSIBLE AND ACTUAL USES OF VIDEO TAPE MATERIAL AND PROCESSES TO IMPROVE TEACHER EFFICIENCY, COMPETENCY, AND INSIGHT. EMPHASIZED ARE INDIVIDUALIZED AND SMALL GROUP USES OF TELEVISION, PLUS ITS POTENTIAL AS A RESEARCH AND DIAGNOSTIC INSTRUMENT. THREE MAIN USES OF TELEVISION ARE DISCUSSED--AS A SUBSTITUTE FOR LIVE…

THIS EXPERIMENT IN THE ETV PROJECT SHOWED THE SUPERIORITY OF PUPIL PRACTICE AS A TEACHING METHOD AND STUDIED THE EFFECTIVENESS OF THE UTILIZATION VOLUNTEER (A PEACE CORPS VOLUNTEER CONCERNED WITH IMPLEMENTING ETV IN THE SCHOOLS) IN DIFFERENT SITUATIONS. THREE TREATMENTS WERE ARRANGED--(1) ACTIVE PUPIL PRACTICE WHERE BROADCASTS WERE COMBINED WITH…

Research into children's responses to constructive and aggressive behavior in a television drama is provided. This study is also reported in related document SO 008 573. A 22-minute action-adventure television program depicting an intense interpersonal conflict was edited into two versions. In one version the hero responded with physical…

A study was made of the reactions of 544 Tallahassee high school students to a public television series, "Today in the Legislature", which presented segments of a session of the state legislature of Florida in six 50-minute programs. The main goal was to determine the major effect of mass media on political knowledge and its influence on…

The airing of "Sesame Street" on Israeli television in 1971 provided an opportunity to study the effects of a sophisticated media format on a media naive audience. Samples of 93 kindergarteners and 224 second and third graders of mixed socioeconomic background were pre- and posttested for cognitive skills and media literacy. After…

Intended as a communication to communicators on television equipment and techniques, this manual also gives an overview of educational television and instructional television practices in the United States, Britain, and Canada. Attention is given to broadcast television--its station organization, control room procedures, and commercial program…

A survey was made in 1967 concerning children's viewing of television in Shizuoka, Japan. Although this survey was a follow-up to one made from 1957 through 1959, no comparisons are made between the two in this booklet. Third, fifth, and seventh graders, preschool children, and mothers of children in school were asked about: how they spent their…

Research conducted on El Salvador's educational reform program during the 1970 school year is summarized. The primary focus is on the effect of instructional television on that reform. The administrative history of the 1970 school year is briefly reviewed. Learning patterns in the seventh- and eighth-grade television classes are compared with…

In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…

Research conducted on El Salvador's educational reform program during the 1970 school year is summarized. The primary focus is on the effect of instructional television on that reform. The administrative history of the 1970 school year is briefly reviewed. Learning patterns in the seventh-and eighth-grade television classes are compared with those…

"Zero to Three" is a single-focus bulletin of the National Center for Infants, Toddlers, and Families providing insight from multiple disciplines on the development of infants, toddlers, and their families. Noting that America's babies and toddlers live in a world full of television sets, VCRs, computers, videogames, and interactive…