Results of analyses of the effects of television exposure during the 1972 Presidential campaign suggest that changes in viewer images, issue positions, and candidate perceptions are mostly in intensity rather than in direction, and that involvement and partisanship explain impact to a much greater degree than the type or quantity of television…

This study utilizing data obtained from 695 kindergarten-aged children was designed to examine the effects of "Sesame Street" in a multi-variate framework, and to develop production functions showing contributions to be derived from the production function paradigm, especially the possible results of mixing television viewing with…

Suggests that individuals may differentially identify with and learn from media presentation in terms of whether the images are structured as real or fictional events, and that, independent of the inherent real or fictional structure of the given events, the television format has a fictionalizing capacity in and out of itself. (JMF)

Results of this study indicate that violent content in comic cartoon programs is recognized as violent by children, and not regarded as merely humorous. (Author/STS)

Multidimensional scaling is used to quantify the relative appeal of television characters as behavior models for children. (Author/STS)

Attempts to assess any significant change in the degree of sex-role stereotyping in television commercials in recent years. (MH)

Bases an explication of perceived reality on a proposed division into a variety of subdivisions and examines the distinction between the degree to which children believe they are viewing either ongoing life or drama, and the degree to which they believe television characters and events do or do not match their expectations about the world. (MH)

Provides in-depth content analysis of six 1985-86 prime-time television shows which featured single professional women sharing the lead with a male partner in a working relationship. Concludes that these programs show a less stereotypical portrayal of working women than in the past and demonstrate a serious attempt to present the problems of…

Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

Describes patterns of exposure and motivation of adolescent sample group. Correlates findings with race, gender, involvement with peers, attitude toward school, and other personal circumstances. (MS)

Argues that television effects in cross-cultural contexts are bidirectional and cannot be limited to effects on individuals without also studying the way individuals in that culture affect television as it is experienced. (SA)

Finds that the three networks acted alike in their selection of news sources in each convention but that the selection patterns differed over the 12-year period. (FL)

Applied experimental techniques to demonstrate that augmenting spatial context by using multiple monitors (each for a different participant in a public affairs television production) can improve message retention. Notes that adopting such procedures in televised instruction to foster learning should be explored. (PD)

Traces the National Broadcasting Company's pioneer efforts with news film that set new television standards in informational programing. (FL)