The ability to search and receive results in more than one database through a single interface--or metasearch--is something many users want. Google Scholar--the search engine of specifically scholarly content--and library metasearch products like Ex Libris's MetaLib, Serials Solution's Central Search, WebFeat, and products based on MuseGlobal used…

This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…

This book is a comprehensive guide to help foreign language teachers use technology in their classrooms. It offers the best ways to integrate technology into teaching for student-centered learning. CALL Activities include: Email; Building a Web site; Using search engines; Powerpoint; Desktop publishing; Creating sound files; iMovie; Internet chat;…

In the past decade, academic libraries have struggled with the design of an effective library home page. Since librarians' mental models of information architecture differ from those of their patrons, usability assessments are necessary in designing a user-centered home page. This study details a usability sequence of card sort and paper and…

Purpose: The purpose of this paper is to report on how the University sector in the UK has undertaken a massive transformation over recent years, resulting in a current mass market. Institutions (and their managers) are facing enormous challenges to establish competitive advantages whilst attending to customer need and focus. A smarter,…

An online questionnaire survey was distributed amongst the Petherick Readers of the National Library of Australia, a user group of scholars and researchers. The survey asked questions about the readers' use and appreciation of the NLA catalogue. This group of users clearly appreciated the library catalogue and demonstrated that there are still…

Purpose: Computer based systems have great potential for delivering learning material. However, problems are encountered, such as: difficulty of Learning resource sharing, high redundancy of learning material, and deficiency of the course brief. In order to solve these problems, this paper aims to propose an automatic inquiring system for learning…

Welcome to the 21st century, where many students turn to Google as their main source of information. In fact, some kids wouldn't look anywhere else but the Internet. So what does that mean for nonfiction books? Five years ago, everybody warned that fresh, interactive digital content would eventually replace old-fashioned books. However, last…

From February to June 2008, Google ran its first ever student competition in sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 GOMC was based on registrations from 61 countries: 629 course sections from 468 universities participated, fielding over 4000 student teams of approximately 21,000 students. Working with a…

This article traces the sources of the estimates of the number of American Sign Language users in the United States. A variety of claims can be found in the literature and on the Internet, some of which have been shown to be unfounded but continue to be cited. In our search for the sources of the various (mis)understandings, we have found that all…

Some remember when they accessed the Internet through the telephone on a 300-baud modem. It was slow and it was not easy, but it gave them a view of the world. Now there is the web, idiot-proof email, and practically unlimited wireless connectivity. Having gone from desktop computers to laptops, now a major push is moving connectivity into the…

Microsoft has introduced a new search tool to help people find scholarly articles online. The service, which includes journal articles from prominent academic societies and publishers, puts Microsoft in direct competition with Google Scholar. The new free search tool, which should work on most Web browsers, is called Windows Live Academic Search…

This study examines existent and new methods for evaluating the success of information retrieval systems. The theory underlying current methods is not robust enough to allow testing retrieval using different meta-tagging schema's. Traditional measures rely on judgments of whether a document is relevant to a particular question. A good system…

In a survey of a representative sample of over 3300 online information consumers and their information-seeking behavior, survey findings indicate that 84 percent of information searches begin with a search engine. Library web sites were selected by just one percent of respondents as the source used to begin an information search and 72 percent had…

One can obtain definitions and perform calculations, conversions, and a variety of other tasks on the Google search bar. The most useful shortcut for most Web searchers is Google's definitions. The ability to obtain definitions from Google without reaching for a dictionary or searching a dictionary web site is very helpful when reading technical…