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Download full textFrederick Community Coll., MD. – 1997
In 1997, Frederick Community College (FCC) in Maryland conducted a telephone survey of a random sample of 466 Frederick County residents to identify their perceptions of the college. In particular, the survey examined Frederick County residents' image of FCC, level of awareness of services and programs offered by FCC, and the types of services…
Descriptors: Community Attitudes, Community Colleges, Community Surveys, Data Collection
Association for Education in Journalism and Mass Communication. – 1992
The Health, Science, and the Environment section of these proceedings contains the following seven papers: "Columbus, Mars, and the Changing Images and Ideologies of Exploration: A Critical Examination" (Lin Bin and August T. Horvath); "Prime Time TV Portrayals of Sex, 'Safe Sex' and AIDS: A Longitudinal Analysis" (Dennis T.…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Response, Cognitive Processes, Communication Research
Association for Education in Journalism and Mass Communication. – 1992
The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…
Descriptors: Advertising, Broadcast Industry, Comparative Analysis, Condoms
Maher, Michelle R. – 1992
Focusing on the point that female identities continue to form using the reference point of the male image or identity, a study juxtaposed a qualitative research project and the expressions of patriarchy represented in two television milk commercials. Subjects, 12 sixth-grade girls at a small Catholic elementary school in central New York, were…
Descriptors: Females, Grade 6, Identification (Psychology), Intermediate Grades
Warren, Ron – 1993
The Joe Camel campaign by RJR Nabisco began in 1990 in an attempt to increase the brand's sagging market share. Studies showed the campaign's appeal to young children and teenagers. In the debate that followed, several children's advocates renewed their appeals for restriction on cigarette ads. A review of the literature shows that children are at…
Descriptors: Advertising, Cognitive Development, Elementary Secondary Education, Literature Reviews
Association for Education in Journalism and Mass Communication. – 1991
Section A of the Journalism and Media History section of the proceedings contains the following 16 papers: "Covering the 'World's Most Famous' Trial: An Examination of the Choices Made by Georgia Reporters" (Gregory C. Lisby and Linda L. Harris); "Market Segmentation and Political Capital as Supports for Newspaper Partisanship: The…
Descriptors: Higher Education, Journalism History, Mass Media Role, Mass Media Use
Association for Education in Journalism and Mass Communication. – 1991
The Health, Science, and the Environment section of the proceedings contains the following 14 papers: "Privacy and the AIDS Crisis: Newspaper Practices Regarding Obituaries and Outings" (Joseph Bernt and Marilyn Greenwald); "Testing Truisms about Science and the Mass Media: The Case of Cold Fusion" (Bruce V. Lewenstein and…
Descriptors: Acquired Immune Deficiency Syndrome, Communication Research, Environmental Education, Health Education
Bjork, Ulf Jonas – 1991
The debate over American dominance of mass media exports gained new momentum in the late 1980s, when the European Community moved toward restricting the number of television programs imported from non-European countries. Research suggests that Europeans enjoy American television programs such as "Dallas" because the series embody basic…
Descriptors: Audience Response, Global Approach, Higher Education, Intercultural Communication
Sylvie, George; Danielson, Wayne – 1989
A study examined the impact on newspaper managers of three emerging technologies: videotex, personal computer networks, and pagination. The study predicted that: (1) the greater the relative advantage and compatibility of a technology, the less likely will the manager need to pursue motivational and controlling measures in getting subordinates to…
Descriptors: Case Studies, Editors, Employee Attitudes, Employer Employee Relationship
Durbridge, Nicola – 1981
The success and rewards of working with educational audiotape cassettes are discussed, based in part on student responses to questionnaires from an earlier study of four Open University courses. Attention is drawn to characteristics of tapes which make them valuable for education. Both the product and the processes of making them are discussed,…
Descriptors: Audiotape Cassettes, Audiotape Recorders, Educational Radio, Educational Television
Draper, Mary Jo – 1983
The migration of people from cities to suburbs, new patterns of advertising, a less homogeneous and unified readership, and increasing competition from other media have produced tremendous pressures on daily newspapers. In responding to these pressures, metropolitan dailies are turning from "hard" to "soft" news, away from their poorer urban…
Descriptors: Advertising, Demography, Economic Factors, Economically Disadvantaged
Braden, Roberts A., Ed.; Walker, Alice D., Ed. – 1982
This collection covers a variety of workshops and presentations related to the research, theory, technology, or implementation of some aspect of visual literacy. More than 40 authors are represented, with 12 of the papers dealing directly with television. The document begins with an overview and a keynote address by Neil Postman. Individual papers…
Descriptors: Aesthetic Education, Cognitive Processes, Course Descriptions, Media Research
Carey, John; Siegeltuch, Mark – 1982
This report presents the findings of research conducted at 10 public sites during the Alternate Media Center/WETA-TV teletext trial in Washington, D.C., from June 1981 to July 1982, in which two different services were tested using Telidon technology. The first, which is characterized as a small electronic newspaper, placed more emphasis on timely…
Descriptors: Computer Oriented Programs, Costs, Field Studies, Information Networks
Bradley, Patricia – 1987
To explore racial attitudes from the colonial period of the United States, a study examined advertising practices regarding announcements dealing with black slaves in colonial newspapers in Massachusetts, New York, Pennsylvania, Maryland, Virginia, and South Carolina. Careful scrutiny revealed no relationship between the editorial stance of a…
Descriptors: Advertising, Black Culture, Black History, Colonial History (United States)
Shoemaker, Pamela J.; And Others – 1987
A study examined how use of different kinds of "involvement" measures (behavioral, cognitive, or affective involvement, gratifications sought, and cognitive effort expended) could help explain differences between people's knowledge of election information and whether the way that knowledge is measured affects conclusions about…
Descriptors: Cognitive Processes, Elections, Information Sources, Knowledge Level
