This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of…

Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…

Past decades witnessed increasing background checks via social media conducted by postsecondary education institutions' admission offices and human resources departments for many companies. As the most active users, adolescents may be tempted to share their personal lives on social media without fully understanding the long-term consequences. The…

Internationalization in higher education has become increasingly relevant over the past two decades, not only in traditional areas like North America and Europe, but also in emerging regions such as Asia and the rest of the world. The expansion of the global higher education mobility is obvious, with over 4.6 million students seeking education…

This paper examines how universities reconcile the need to project themselves as successful global competitors with the need to respond to national policy expectations, particularly around equality. It does so through a comparative analysis of the language used in the publicly available documents of universities in England and New Zealand. While a…

The purpose of this study was to explore the planning and creating of communication relationships between public schools and their respective publics to bolster perceptions of public education. To learn about local school systems, the public actively seeks information about these stories from media outlets such as newspapers, television stations,…

Honors programs, as home to the highest test scores and highest GPAs on many campuses (for reasons that are not particularly justifiable), can become assembly lines for prestige-scholarship applications and their dangling appendages, the applicants themselves. As honors programs become cogs in universities' PR machines, they decouple from their…

Leaders in four-year, public and private institutions have implemented international branch campuses to potentially increase revenue and promote institutional prestige. Although these efforts have received significant attention, they have not always been successful. Studies have identified the reputational risks often associated with international…

Most Canadian universities participate in the US-based National Survey of Student Engagement (NSSE) that measures various aspects of "student engagement." The higher the level of engagement, the greater the probability of positive outcomes and the better the quality of the school. "Maclean's" magazine publishes some of the…

Knowledge management is one of the essential processes in every organization because knowledge is recently considered an important asset that needs to be managed. However, in Thailand, it was observed that in many organizations more importantly the academe, knowledge management processed are not yet at fully implemented and employees are not…

Teacher education remains a largely unexplored area within the history of American education. This paper is an example of the types of state-specific stories that are needed as university administrators and policymakers make critical decisions about the content and purpose of teacher ed curriculum. These decisions, in turn, have a direct impact on…

This paper synthesizes the characteristics of university rankings that cause pressure or 'harassment' on universities and analyses possible strategies for action that can be carried out in the real context of the three main university rankings (QS, THE, ARWU), suggesting the consequences for the so-called world-class universities and others (which…

When investigating students' motivations to enrol in university, a wide range of elements related to the overall student experience should be taken into account. The current study moves from this point to analyse students' choice factors from a survey completed by 27,504 students across 23 Italian institutions by means of a logistic principal…

We apply the gravity model of international trade to country-level panel data on branch campus establishments and closures from 2007-2016. Accordingly, we arrive at the first elasticity estimates of the determinants of international trade in branch campuses, contributing to research in higher education and international trade in services. Our…

The university is faced with tensions and demands resulting from the transformations that society demands. The new public management (NGP) imposes new paradigms as far as university administration is concerned. Concomitantly, the international rankings of universities establish standards and classifications, placing the focus on access to…