A technique to measure the quality of agricultural extension programs by the clientele was developed and tested. The study was conducted in three major steps. First, unstructured interviews of forty-eight farmers and agribusiness persons in seven Ohio counties were conducted to identify those factors they considered when evaluating their county's…

Communication planning in developing countries is discussed in individual articles on theory, knowledge production and utilization, planning at the regional level, software, and rural development. A nutrition education project and three experiments in developing educational materials with feedback from villagers in Africa are described in the…

Evaluation procedures for the systematic measurement of Extension's total impact or effectiveness in rural Shawano County, Wisconsin, involved developing comprehensive descriptions of Extension programs from 1960 to 1975 to list types of activities and offerings, topics, attendances, and overviews of efforts in program areas like agriculture, home…

The major purpose of this project was to determine the need for and the development of curriculum and instructional materials for members of young farm wives chapters. Young farm wives advisors, young farm wives officers, and young farm wives members were surveyed using a needs assessment questionnaire. The list of instructional areas identified…

Focusing on contributions of educational resources to the growth of nonfarm enterprises in small towns and sparsely populated areas of the Southeast, this paper discusses four major problems which are at least partly amenable to educational solutions and examines various educational means for overcoming those problems. Research and development…

The educational activities of approximately 11,000 county and 3,100 state cooperative extension staff members are presented in this statistical report for 1964. Included are data on the number of extension agents employed; extension methods (individual personal contact, news stories, radio and television broadcasts, publications, circular letters,…

A study was made of 200 Cooperative Extension Service workers in New York State to identify appropriate curriculum content for training professional leaders in extension education. The critical incident method was used to discover behavior patterns characteristic of professional extension agents and of key importance in their work. Respondents…

This study was done (1) to determine attitudes of key personnel in both the Division of Continuing Education (General Extension) and the Cooperative Extension Service in Oregon toward an extension service merger per se; and (2) to design and determine a suitable model for integration and to ascertain attitudes toward this model. A normative survey…

Role expectations of 4-H area extension agents, as perceived by county 4-H advisory committee members, county extension agents, and state extension administrative staff were studied in seven counties. A questionnaire was administered to all 4-H advisory committee members. Data were analyzed by using percentages, mean weighted scores and Spearmen's…

Although there is a great need for field workers in the process of social change in underdeveloped countries, there are several weaknesses in the field worker system: inadequate supply, narrow range of competence, inadequate quality control, and inflexible learning situations. In order to expand the reach and breadth of such non-formal education…

The expectations held by five selected job groups for the administrative role of the County Extension Chairman's job group in the North Carolina Agricultural Extension Service was studied. The groups included extension supervisors, specialists, county chairmen, agricultural agents, and home economics agents. A role model consisting of six…

This study examined the training needs of county program-building committee members in Texas. Twenty-five competences were identified by a panel of 12 county Extension agents who served as consultants. The population comprised 200 randomly selected committee members who possessed partial degrees of understanding in all areas of competence listed.…

This 1968 study explored role perceptions of junior Four H leaders and identified some factors in role performance. Hypotheses were tested relating to their role expectations, performance and self evaluation of preparedness for the role. Questionnaires were administered to 279 junior leaders, 121 adult leaders, and 36 Extension agents in 15…

This paper analyzed factors related to adoption of new farm practices by dairy farmers in two Pennsylvania counties in 1962 and 1966. (Of 638 farmers interviewed in 1962, 387 were still operating their farms in 1966.) The dependent variable was an index of 19 recommended farm practices, of which about half were being used in 1962. Twenty-one…

Recognizing the persistence of the cultural underlay permeating West Virginia life styles today, the research covered three areas: (1) cultural values identified with Appalachian culture endorsed by West Virginia Extension Agents and reflected in their work, (2) cultural values that reflect a distinctive Appalachian subculture, and (3) to what…