Developing a strong rapport with salesmen is the purchasing director's best procurement strategy. (Editor)

Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)

States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

Provides brief company profiles and describes sales methods and electronic publishing ventures for six encyclopedia publishers: Encyclopedia Britannica, Inc.; World Book; Grolier; the P.F. Collier encyclopedia division of Macmillan Publishing; Funk & Wagnalls; and Standard Educational Corp. (MES)

A study of the contribution to local income from tourist spending in six tourist industries combines primary data and the U.S.D.A Forest Service's IMPLAN system. Statistics show that businesses are seldom dependent upon tourists. Sales by restaurants, lodging places, amusements, and charter/marine services generate the most local income per…

Suggests that the concept of mass customization should be seen as an integral part of market segmentation theory which offers the best way to satisfy consumers' unique needs and wants while yielding profits to companies. Proposes a new concept of "segment-based based mass customization," and offers a series of propositions which are…

A study explored the differences in price perceptions of two apparel products when promotions were framed as either a price discount or a gift-with-purchase. The majority preferred the discount. Results illustrate the importance of promotional framing in forming consumer price perceptions. (Contains 30 references.) (Author/JOW)

Brian Wansink, director of the Food and Brand Lab at the University of Illinois, finds that the size of a package, the shape of a glass, the words on a menu or label, proximity to food, and other invisible influences could determine the quantity of what one eat.

The mission of Fashion, Textiles and Design Education is to prepare students for family and community life and careers in the fashion industry by creating opportunities to develop the knowledge, skills, attitudes and behaviors needed to: (1) Examine skills needed to effectively manage clothing decisions; (2) Evaluate the use, care and production…

The purpose of this project was to develop a science-based course, "Environmental Sustainability Issues for Designers and Merchandisers". The course emphasis was on scientific concepts underlying textile-related environmental problems; the focus was on the "cradle to cradle" design model as an approach for eliminating environmental problems during…

Various responses to a presentation made at the annual meeting of the College Store Managers concerning the retail method. (PG)

A questionnaire survey of 300 advertising practitioners was used to determine the degree of job and career satisfaction among advertising practitioners. The subjects were separated according to whether they worked for advertising agencies, advertisers, or advertising media; 100 subjects in each area were selected from the prestigious directories…

Discusses the role of test marketing in new product development, based on interviews with marketing executives. Attempts to clarify when a test market should be done, what its aims should be, and how it should be used. (JG)

The academic treatment of advertising records is sparse for a number of reasons, not the least of which is lack of detailed, organized, and accessible records. Discussion of the types of records deserving retention, their organization, and the terms and conditions of access provides a model for records retention. (Author)

Examined relations among retail sales training, organizational support, and store performance and examined whether training interacts with organizational support to predict store performance. Results indicated that training and organizational support were significantly correlated with both measures of store performance, although the relationship…