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American Libraries, 1978
Four individuals describe what it is like to exhibit at ALA's national convention: A.L. Remley discusses an exhibitor's life on the road; Paul Foreman gives an independent publisher's perspective on exhibiting; Tony Leisner gives tips on the art of selling exhibit space; and Edward Malinowski discusses the Combined Book Exhibit. (JPF)
Descriptors: Conferences, Exhibits, Library Associations, Library Materials
Burgess, Elinor F. – Vocational Education Journal, 1987
The author describes an experience-based distributive education program in Fairfax County, Virginia, that features operation of a seasonal, student-run store at a local mall. (CH)
Descriptors: Distributive Education, Experiential Learning, Merchandising, Secondary Education
Walters, Richard – Coll Univ Bus, 1970
Developing a strong rapport with salesmen is the purchasing director's best procurement strategy. (Editor)
Descriptors: Equipment Standards, Merchandising, Personality, Purchasing
Schultz, Pat – Scholastic Editor, 1980
Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)
Descriptors: Advertising, Merchandising, Secondary Education, Student Publications

Jugenheimer, Donald W. – New Jersey Journal of Communication, 1996
States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…
Descriptors: Advertising, Audience Awareness, Internet, Legal Problems
Whiteley, Sandy – American Libraries, 1992
Provides brief company profiles and describes sales methods and electronic publishing ventures for six encyclopedia publishers: Encyclopedia Britannica, Inc.; World Book; Grolier; the P.F. Collier encyclopedia division of Macmillan Publishing; Funk & Wagnalls; and Standard Educational Corp. (MES)
Descriptors: Electronic Publishing, Encyclopedias, Merchandising, Profiles

Johnson, Rebecca L.; And Others – Journal of Leisure Research, 1989
A study of the contribution to local income from tourist spending in six tourist industries combines primary data and the U.S.D.A Forest Service's IMPLAN system. Statistics show that businesses are seldom dependent upon tourists. Sales by restaurants, lodging places, amusements, and charter/marine services generate the most local income per…
Descriptors: Economic Opportunities, Economic Research, Industry, Merchandising

Jiang, Pingjun – Internet Research, 2000
Suggests that the concept of mass customization should be seen as an integral part of market segmentation theory which offers the best way to satisfy consumers' unique needs and wants while yielding profits to companies. Proposes a new concept of "segment-based based mass customization," and offers a series of propositions which are…
Descriptors: Business, Marketing, Merchandising, Merchants

Stanforth, Nancy; Lennon, Sharron; Shin, Jung Im – Family and Consumer Sciences Research Journal, 2001
A study explored the differences in price perceptions of two apparel products when promotions were framed as either a price discount or a gift-with-purchase. The majority preferred the discount. Results illustrate the importance of promotional framing in forming consumer price perceptions. (Contains 30 references.) (Author/JOW)
Descriptors: Advertising, Consumer Economics, Fashion Industry, Merchandising

Mathematics Teacher, 2004
Brian Wansink, director of the Food and Brand Lab at the University of Illinois, finds that the size of a package, the shape of a glass, the words on a menu or label, proximity to food, and other invisible influences could determine the quantity of what one eat.
Descriptors: Food, Mathematical Logic, Eating Habits, Merchandising

Zhao, Jensen J.; Truell, Allen D.; Alexander, Melody W. – Delta Pi Epsilon Journal, 2006
This study examined the user-interface design characteristics of 107 Fortune 500 B2C e-commerce Web sites and industry differences. Data were collected from corporate homepages, B2C product/service pages, B2C interactive shopping pages, as well as customer satisfaction of 321 online shoppers. The findings indicate that (a) to attract online…
Descriptors: Computer Interfaces, Web Sites, Industry, Marketing
Campbell, Rene Crepaldi; Gaudy, Glenna; Green-Jobe, Victoria; Hatch, Susan; Moen, Julianne; Sheldon, Shannon; Smith, Loree; Chessell, Karen – Nevada Department of Education, 2008
The mission of Fashion, Textiles and Design Education is to prepare students for family and community life and careers in the fashion industry by creating opportunities to develop the knowledge, skills, attitudes and behaviors needed to: (1) Examine skills needed to effectively manage clothing decisions; (2) Evaluate the use, care and production…
Descriptors: Merchandising, Clothing, Textiles Instruction, Clothing Instruction
Newton, Robert F. – College Store Journal, 1975
Various responses to a presentation made at the annual meeting of the College Store Managers concerning the retail method. (PG)
Descriptors: Administration, Higher Education, Managerial Occupations, Merchandising
Jugenheimer, Donald W. – 1978
A questionnaire survey of 300 advertising practitioners was used to determine the degree of job and career satisfaction among advertising practitioners. The subjects were separated according to whether they worked for advertising agencies, advertisers, or advertising media; 100 subjects in each area were selected from the prestigious directories…
Descriptors: Advertising, Career Choice, Job Satisfaction, Merchandising
Klompmaker, Jay E.; And Others – Harvard Business Review, 1976
Discusses the role of test marketing in new product development, based on interviews with marketing executives. Attempts to clarify when a test market should be done, what its aims should be, and how it should be used. (JG)
Descriptors: Business Administration, Guidelines, Marketing, Merchandising