ERIC Number: EJ1417000
Record Type: Journal
Publication Date: 2024
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1475-939X
EISSN: EISSN-1747-5139
Effect of Video Styles on Learner Engagement in MOOCs
Technology, Pedagogy and Education, v33 n1 p1-21 2024
Video lectures in massive open online courses (MOOCs) provide an opportunity to not only deliver instructional content but also engage learners. While there are many different styles of video lectures, it is not clear how video styles affect learner engagement. This study analysed and critiqued different typologies of video styles and classified MOOC video styles on a speaker-centric to media-centric spectrum. A total of 1372 survey responses were used for data analysis. The findings indicated that the 'media-centric' and 'balanced' video styles enhanced learner engagement to varying degrees in MOOCs of different study areas. In contrast, the 'speaker-centric' video style offered no advantages for promoting engagement in any MOOC study area. Effect sizes ranged from .03 to .07, indicating that video styles had a small to medium effect on engagement. These findings can provide new insights into the design of video lectures for different study areas in MOOCs.
Descriptors: Video Technology, MOOCs, Learner Engagement, Lecture Method, Teaching Methods, Instructional Design, Teaching Styles
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A