Reveals that most newspapers are devoting as much or more space to editorials today as in 1957 and that more are endorsing political candidates. (FL)

Examines (1) whether previous research has actually measured the information content of ads; (2) how such content should be measured; and (3) trends in factual content of general magazine ads for 1958, 1968, and 1978. Concludes that while most ads contain nonfactual claims, most also have factual claims. (FL)

Finds that the percentage of favorable, neutral, and unfavorable statements about the three Kennedy brothers in two national news magazines was similar and that both magazines published proportionately more favorable statements about John Kennedy than about either of his brothers. (FL)

Examines pictures used in "USA Today" and its readership data and concludes that it is edited primarily for men. (FL)

Concludes that liberal opinion magazines have far more mobilizing information than do either conservative opinion magazines or news magazines. (FL)

Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

Examines the use of puffery in magazine ads for automobiles between 1930 and 1980 to see if advertisers varied the amount of puffery used in relation to increased pressures from government regulation. Finds puffery declined as regulatory pressures increased. (FL)

The study used a multivariate approach to examine the relationships between stimulus presentation mode and cognitive structure. (BD)

Describes how research published in periodicals can provide journalism instructors with instructional resources. (RB)

After comparing sixteenth and twentieth century catechisms, suggests that the two categories of space and time are the best discriminators between documents. (TO)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

Thirty-six newspapers under joint printing agreements were analyzed for space allocation of ten different news categories, indicating no evidence of pressures to effect content. (RB)