The Public Relations section of the proceedings contains the following 14 papers: "Telling the Truth in Public Relations: An Application of the Narrative Paradigm" (Stephen P. Banks); "Teaching Fund Raising in Public Relations Programs: A National Study of the Attitudes and Behaviors of Educators" (Kathleen S. Kelly); "The…

The second of four symposium papers brings together the results of four separate statistical analyses of findings on computer-based instruction (CBI) in 199 comparative studies, of which 32 were conducted in elementary schools, 42 in high schools, 101 in universities and colleges, and 24 in adult education settings. Each was a controlled,…

The journalism studies section of the proceedings includes the following 11 papers: "Ethics Interactions between Reporters and Editors: An Assessment of Differences in Ethical Orientations and Their Effects on the Newsroom" (Kevin R. Stoner); "All Brides are Not Beautiful: The Influence of Charlotte Curtis on Women's News Coverage…

The miscellaneous studies section of the proceedings includes the following 14 papers: "The News Shapers" (Lawrence C. Soley); "Journalism and Mass Communication Journal Reviewers: Their Standards and Perceived Roles in the Research Process" (Stanley T. Wearden and Fred F. Endres); "Celebrity Advertising: Perception,…

In this information-saturated society, only a tiny part of the daily barrage of facts and opinions that pour forth from a 100 sources can be received and absorbed. Consequently, individuals must depend on the major media of communication to sift the information and decide what is worthy of being called news. Two hundred-forty journalists and…

This overview of the use of computers in education begins by tracing the history of the development of computer programs for instruction in three developed countries, the United States, the United Kingdom, and France. Significant research and programs, general trends, the current situation, plans, and problems in each of the countries are…

By examining relationships between a host of national policy, domestic economic, media system, and media infrastructure factors, a study assesses possible predictors for videotape cassette recorder (VCR) penetration across 63 countries. Overall statistical results generated through hypothesis testing indicated that these factors were relatively…

A survey of all colleges and universities in 13 western states was conducted by the Northwest Task Force on Higher Educational Information Technologies in mid-1984 to obtain information that could be used to: (1) describe current instructional applications of video, audio, and computer technologies; (2) facilitate networking among educators who…

To gather evidence on black-white differences in media-use habits, a study compared mass media and news exposure among university students in sub-Sahara Africa and in the United States. Two versions of a self-administered questionnaire were developed, one for each sample group. One part of the questionnaire--common to both groups--sought to…

Given the perspective of news as a significant cultural form, a study examined the symbolic world constructed by American newsmagazines, particularly investigating the dominant media frames (defined as consistent patterns of cognition and selection by which symbol handlers routinely organize discourse) employed by these news organizations. The…

This paper argues that current and impending changes in the media industries in Britain, France, and Belgium will stimulate a more positive relationship between these industries and undergraduate communication studies. Topics discussed include: (1) the attitudes of both the industry and academic researchers toward research and its relationship…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 36 titles deal with a variety of topics, including the following: (1) content diversity in local television news; (2) advertising influences on consumers' use of evidence; (3) organized labor and the mass media; (4) feminist film…

The future of computers in education and the research needed to realize the computer's potential are discussed in this report, which presents a summary and the conclusions from an invitational conference involving 40 computer scientists, psychologists, educational researchers, teachers, school administrators, and parents. The summary stresses the…

The number of competing daily newspapers in American cities has dwindled until only about 50 cities boast two papers. Of the newspapers in those cities, 23 now maintain separate editorial operations but have joint printing, advertising, and circulation departments. The concept of joint operation is 50 years old, dating from the Depression years…

A critical process in developing lessons for computer-based instruction (CBI) is to determine the manner in which information will be displayed on the screen, taking care not to ignore the computer's special display capabilities. The underlying assumption of this study was that reducing the density of text presentation would be effective for…