Purpose: The purpose of this paper is to illuminate the question "given all that we know about knowledge transfer in organizations, why do problems persist?" This is achieved by examining the challenges confronting organizations in developing an effective knowledge transfer strategy. Design/methodology/approach: A questionnaire was administered to…

The traditional methods of assessing the academic programs in the liberal arts are inappropriate for evaluating vocational and technical programs. In traditional academic disciplines, assessment of instruction is conducted in two fashions: student evaluation at the end of a course and institutional assessment of its goals and mission. Because of…

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

This article offers an overview of the life and work of Eileen Egan, a contemporary and passionate Christian leader whose values can inform religious education today. It argues that her critical questioning of the traditions, assumptions, and premises of Catholic teaching on war and peace is a sign of the emancipatory, transformative learning that…

Characteristics of outstanding schools of the allied health profession were identified in order that the School of Community and Allied Health, University of Alabama in Birmingham could undertake short-range and long-range planning. A second goal was to develop a set of criteria that might be used by other schools of the allied health professions…

The key variable in attracting private financial support is no longer private versus public status. Instead it is institutional prestige and a number of factors related to perceptions of institutional value, including direction, mission, strength of leadership, and distinctive features. (MSE)

Colleges are appointing senior-level people to handle public relations. Concerns about the public's skepticism include: setbacks in Congress, attacks on moneymaking operations, academic quality, dissatisfaction of employers, cynicism about college sports, anxieties about cost, competition for resources, scandals, etc. (MLW)

A LISREL analysis demonstrates the value of regressing reputational ratings on three latent variables: size, faculty research productivity, and the quality of program graduates. The model was tested using National Research Council data for each of six disciplines: English, French, philosophy, geography, political science, and sociology.…

Harvard University's founding and development, reputation, famous graduates, presidents, and history of curricular innovation and change are outlined as it celebrates 350 years of existence. (MSE)

With staff and faculty support, an urban community college's administration has reorganized the school's structure, turned around its negative public image, scrutinized and deemphasized its less productive courses, and revised its curriculum to more accurately serve student, community, and labor market needs. Developmental studies played a large…

A 1979 reputational survey, duplicating a 1977 study, sought to identify the most influential educational decision makers in Arkansas, Louisiana, Mississippi, Oklahoma, New Mexico, and Texas. Both studies found that a top policy maker is likely to be a white male noneducator from certain policy-making or policy-impacting institutions. (Author/SJL)

Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…

A survey of 2,500 applicants accepted at Boston College in 1977 is used to develop two statistical models of student decision making for college choice. One model focuses on the decision-making process and the other on institutional image, and the two are compared. The results of the two models guide institutional policy in different directions.…

Alarmed by growing criticism, the author presents a defense of American public education, citing evidence that today we educate more students, that students are achieving more, and that the schools are the least expensive and most effective of our social institutions. He urges other educators to join his defense. (SJL)